Webbiquity SMM
NOVEMBER 8, 2022
Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. ComScore’s case study shows how social proof affects conversions using their landing pages. They often have a highly engaged fan base.
Sprout Social
MAY 10, 2019
According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. 3. Millennials prefer YouTube over TV.
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Writtent Blog
JULY 10, 2013
Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 53% of mobile consumers use their device to access a search engine at least once a day. Source: comScore ).
Buzz Marketing for Technology
DECEMBER 12, 2012
According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. If your targeting engine is set up to promote products based on past purchases made in the off-season, you’re wasting your time. The thick of the 2012 holiday season is here. And nearly 51% of the U.S.
Webbiquity SMM
OCTOBER 8, 2013
Can social media help shorten b2b sales cycles? Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G.
Webbiquity SMM
FEBRUARY 7, 2012
How are B2B marketers using social media differently from their B2C counterparts? The Growth of Social Media: An Infographic by Search Engine Journal. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6
Convince & Convert
APRIL 26, 2012
speak, in terms of how things work and that’s the search engines’ fault, I. Lee: Yeah, that’s from Comscore. So, for example, I might have well, Pinterest and optimization, Pinterest and B2B, Pinterest and consumer, Pinterest and this, and so. in your business. Lee: You know, it changes so much. checked it.
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