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How to build a better business with B2B social listening

Sprout Social

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. This will enable you to optimize your offer to compete.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Brands compete for the attention of their customers in real-time, across various channels. Use a comparison tool on their phone to find the lowest price. Image credit: HubSpot.

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Top 10 Sales Automation Tools for 2020

Oktopost

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Beyond just optimizing existing processes, sales automation tools can allow for large scale personalization of your content and communications , which is a critical component of any B2B marketing strategy.

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How to edge out your competition with market research

Sprout Social

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Maybe you’re able to emphasize a lower price point. Maintain a stronger pulse on your industry at large. Industry journals, reports and blogs.

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The Essential Guide to Creating a Brand Strategy Template (Free Download)

Oktopost

Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. However, in the world of technology and business services, most B2B companies are up against a dense field of competitors. Why Your B2B Needs a Brand Strategy. That’s your brand strategy. Email Address.