Ignite Social Media

NOVEMBER 27, 2023

Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Ask yourself: Does this trend align with our target audience?

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Trends Social Media Brands Meme 167

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? It’s that simple.

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B2B Strategy Marketing Case Study 62

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. It can be hard to figure out what’s really important, and what are buzzword trends. Not so long ago, B2B Marketing was a domain of one-way announcements and sharing your opinion with the world.

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B2B Sentiment Analysis Reputation 155

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform).

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B2B Research Twitter Marketing 154

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). Companies are frequently trying to reach multiple audiences on their social channels.

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B2B Social Media Brands Hubspot 150

Social Media Strategies Summit

AUGUST 4, 2020

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. Here are some steps to create an effective B2B social media strategy for your business.

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B2B Social Media Strategy How To 130

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? What trends are likely to emerge in the coming year? There’s much more. Share this on Bebo.

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Aggregage B2B Trends Hubspot 181

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

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B2B LinkedIn Strategy Brands 130

Webbiquity SMM

JULY 2, 2019

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend. B2B marketing can be tough, especially when so many campaigns look the same. Even in B2B, buyers are actual humans with feelings.

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B2B Meme Marketing Authentication 170

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

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B2B Brands Marketing How To 134

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

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B2B Social Media Strategy LinkedIn 136

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . 6 Tips for B2B Brands Community-building. What is a Brand Community?

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B2B Communities Brands Loyalty 121

Webbiquity SMM

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

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B2B Instagram How To URL 149

Oktopost

MARCH 2, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary A company’s employees are its most valuable assets. A workforce that is happy, productive, and engaged leads to growth, retention, and an incredibly strong company culture. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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Company B2B Apple YouTube 62

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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B2B Strategy Marketing Metrics 219

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

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B2B Influencer LinkedIn SEO 125

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Stumble upon something good? Tweet This!

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B2B Trends Marketing Technorati 185

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Are you ready to make 2024 the most successful year for your employee advocacy program?

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Trends B2B LinkedIn Training 69

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

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Research Report Social Media CPM 257

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies.

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B2B Content Marketing Syndication 109

Oktopost

APRIL 2, 2021

More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation.

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B2B Analytics LinkedIn Marketing 78

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead.

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B2B Examples Discount Campaign 125

Webbiquity SMM

DECEMBER 12, 2018

Here are five of the most important trends to watch in the coming year (your competitors will!). You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Social Listening. But they are a good place to start.

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Trends Marketing Influencer B2B 166

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. the companies you’re looking at could be high-paying customers with a respectable presence).

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B2B Tips Brands Marketing 52

Ignite Social Media

MAY 21, 2020

LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. During this time of uncertainty , one thing we can be sure about is that social platforms will continue to find ways to accommodate their users. LinkedIn’s New Features. LinkedIn Polls.

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B2B LinkedIn Features Marketing 113

Oktopost

OCTOBER 23, 2018

The B2B social media landscape is always evolving. Yet one trend remains constant: LinkedIn is the go-to platform for B2B companies, with 97% of B2B marketers integrating LinkedIn into their lead generation strategy. One day Facebook Bots are on the rise, the next Instagram launches IGTV.

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LinkedIn Trends Engagement B2B 131

Social Media Strategies Summit

FEBRUARY 18, 2021

Given that social media trends keep changing constantly, it is important to keep up with the latest ones to stay at the top of your game. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021. You will also find tips on how to leverage these social media trends to your advantage.

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Trends Social Media Authentication Instagram 195

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

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B2B Social Media Marketing Survey 110

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Influencer marketing is a marketing strategy where a social media influencer promotes a product from a company. How does influencer marketing work in B2B?

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B2B Influencer Marketing ROI 59

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. Lead identification.

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B2B Marketing Sentiment Influencer 89

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. ” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials ? In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results.

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B2B Instagram Brands Hubspot 158

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty.

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Advertising Social Media Strategy Authentication 238

Waxing UnLyrical

DECEMBER 4, 2018

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. When considering influencers for your company or brand, first ask yourself the following questions: What critical business objective would this support?

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Influencer Trends Marketing Real Estate 193

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. The Dialogue with Dan Swift. Listen Now: What is social selling?

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B2B Marketing Training Skills 62

Oktopost

APRIL 6, 2023

Want to hear more from renowned B2B marketing leaders? In the B2B world, social listening is an essential practice for B2B organizations that want to create an effective B2B social strategy. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

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Atlassian Strategy B2B Apple 118

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

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ROI B2B Social Media How To 52

Oktopost

MARCH 29, 2023

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. We couldn’t be more excited to offer these new certifications to our customers.

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Social Media B2B Social Media Management Analysis 118