Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Share it on StumbleUpon. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185

B2B Trends Marketing Technorati 185

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Share it on StumbleUpon. Hear me out ….

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. Share it on StumbleUpon.

B2B 187

B2B Content Marketing StumbleUpon 187

Webbiquity SMM

NOVEMBER 8, 2010

Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers).

B2B 161

B2B Twitter Committee Technorati 161

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Share it on StumbleUpon. Related posts: B2B Marketing Content: Lure or Lasso?

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Share it on StumbleUpon. I actually tried to tackle this question a few times on my blog before. Tweet This! Share this on Facebook.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Share it on StumbleUpon. Did I forget to mention all of this is FREE! Tweet This!

System 219

System B2B Facebook Marketing 219

Webbiquity SMM

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Share it on StumbleUpon. Post on Google Buzz. Tweet This!

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. Additionally, every one of our posts has a quick link to Delicious, Digg, Reddit and StumbleUpon.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Share it on StumbleUpon. Tweet This!

B2B 256

B2B ROI StumbleUpon Comparison 256

Jason Yormark

JANUARY 6, 2011

clients outside the normal b2b and b2c environments I have. interested in learning more about S360, you can visit our company. Share it on StumbleUpon. Despite the. fact that I was unhappy with my role, with. href="[link]. size-full wp-image-358" title="Strategies360Logo". src="[link]. Needless to say. S360 is a strategic.

Social Media 256

Social Media Strategy Technorati StumbleUpon 256

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Give different functions within your company a chance to respond directly to online comments and inquiries, right up to the CEO, said Jantsch. Share it on StumbleUpon. By Erika Penzer Kerekes. – Take turns. Tweet This!

B2B 102

B2B Marketing Small Business Technorati 102

Buzz Marketing for Technology

APRIL 8, 2010

4) Respond like a person, not a company – try to resist the urge to automate the responses. Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. A good response is one that comes from an individual not a company. Tweet This!

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. Share it on StumbleUpon. 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision.

Advertising 228

Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

SEPTEMBER 22, 2010

There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. I think a lot of B2C and B2B Marketers are listening but they tend to think that actual customer support is someone else’s job when in reality Marketers need to own customer support!

iPhone 258

iPhone Reputation B2B Social Networking 258

Webbiquity SMM

APRIL 27, 2010

This new report does point out that the use of social media outsourcing does vary by company size, but still only 25 of medium to large enterprises are taking advantage of outside expertise. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Report 191

Report Social Media B2B Newsvine 191

Buzz Marketing for Technology

JUNE 15, 2010

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Share it on StumbleUpon. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Share this on Linkedin.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly.

StumbleUpon 211

StumbleUpon Digg Reddit B2B 211

Small Business Mavericks

DECEMBER 30, 2013

LinkedIn delivers a lot of traffic to B2B sites. StumbleUpon. You’re in good company. Facebook is a big traffic referral source for a lot of websites – especially business-to-consumer sites. Twitter has always been a heavy traffic source for all kinds of websites, and Pinterest is no slouch either.

Metrics 98

Metrics Tumblr StumbleUpon B2B 98

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. LinkedIn New Feature – Follow Company by Success CREEations. New LinkedIn Features.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Buzz Marketing for Technology

MARCH 30, 2010

So do you have buyer personas at your company? Share it on StumbleUpon. Will Facebook replace your B2B Marketing email system? (see photo from left to right, Heather Margolis, Director of Marketing for Kadient, Luka, Anya (both cardboard cutouts) and Jeff Ernst, Vice President of Marketing for Kadient). Not any more ….

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Webbiquity SMM

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share it on StumbleUpon. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Share it on StumbleUpon.

B2B 102

B2B How To Technorati Case Study 102

Webbiquity SMM

OCTOBER 25, 2010

Webbiquity B2B Marketing Blog). Meta description: (usually no more than 200 characters, e.g., “Webbiquity is the fusion of SEO, search marketing, social media, reputation management, content marketing and social PR to make you or your company omnipresent on the web for your unique search phrase.&# ). Share it on StumbleUpon.

Directory 189

Directory RSS Sites Syndication 189

Webbiquity SMM

NOVEMBER 23, 2010

Just a few of the cool people I likely never would have gotten to know without social media include Jill Konrath , J-P De Clerck , Jennifer Kane , Judy Grundstrom , Alice Elliott , Paul Dunay , Ambal Balakrishnan , Tony Karrer (my partner in the B2B Marketing Zone and Social Media Informer ), the B2BTOTY steering committee or the LeBron team.

Social Media 192

Social Media Committee Press Release Posterous 192

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. Share it on StumbleUpon. It’s no secret that the number of publications has declined over the last few years. Tweet This!

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Webbiquity SMM

AUGUST 23, 2010

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

ROI 193

ROI Social Media Vocus Metrics 193

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share it on StumbleUpon. My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Send this page to Print Friendly.

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Even if you do not know much about it yourself, check for these qualities and these answers: At the very least, someone hoping to get a job with your company should have a Facebook, Twitter, and LinkedIn account. Ask them if they are familiar with StumbleUpon, Digg, Quora, and Google+. According to Internet World Stats , 77.3%

Marketing 162

Marketing Insurance Directory SEO 162

Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. And furthermore the path is unique to each company. Share it on StumbleUpon. Challenges in Everyone in Your Company being Social In the last post called Just 4 People doing Social. Share this on del.icio.us.

Data 100

Data Vocus Radian6 StumbleUpon 100

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). Share it on StumbleUpon. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Tweet This!

Tools 206

Tools Social Media Lithium Sysomos 206

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. In reality, you can learn a lot about promoting your company’s products and services on the web by “doing what the bloggers do.&#.

Press Release 112

Press Release RSS Blogger Airlines 112

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The solution has been created by a London based web-development company for further inputs you can read their detailed blog-post.

Facebook 185

Facebook Web 2.0 Startup Applications 185