Small Business Mavericks

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How is B2B Online Marketing Different?

Small Business Mavericks

If your target market is technology companies, many of them are on Google+. Many times, you can connect and establish relationships with company big wigs on their own forums. Technology company employees in particular tend to use their own forums a lot. Internet marketers tend to hang out there a lot, too.

B2B 70
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LinkedIn Offers New Publishing Opportunity

Small Business Mavericks

If your business is a business-to-business business, then you’ll soon be able to reach more potential customers through LinkedIn. The company has announced that it is rolling out a new blogging feature. This is good news for some businesses.

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What Is It Like To Be Your Customer?

Small Business Mavericks

In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 80% of internet marketing companies are implementing big data initiatives. 49% of consumers are less willing to share their personal data for fear of identity theft & other privacy concerns.

Privacy 93
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2014 Is The Year Of Social Metrics

Small Business Mavericks

Facebook is a big traffic referral source for a lot of websites – especially business-to-consumer sites. LinkedIn delivers a lot of traffic to B2B sites. You’re in good company. I believe this is a trend you are going to see more and more of in the next few years – starting in 2014.

Metrics 98
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Social Media Discussion at Greater Wayzata Area Chamber of Commerce

Small Business Mavericks

We had a great turn-out for the event, as always, and my favorite part of any speaking gig — the questions from business owners about using social media — did not disappoint. One of my favorite parts was getting to bust a popular social media myth about using social media for business.