Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Develop Strong SEO Practices. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Why Is Brand Visibility Important for B2B?

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

Social Media 107

Social Media B2B Engineering SEO 107

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. The answer is when they want to buy, of course.

B2B 88

B2B Marketing Paid Search Buy 88

Webbiquity SMM

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. This is an excellent way to let businesses on LinkedIn know what your company does without doing the blatant self-promotion that everyone hates. Guest post by Lexie Lu. Start a Group.

LinkedIn 186

LinkedIn How To CPA B2B 186

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Amber Buhl. Director of Sales for @ klout.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

BeingOptimist

JANUARY 17, 2022

B2B (business-to-business) companies use the strategy to achieve various goals, such as broadening their audience. With syndicated content through appiloque.com , companies can build links, drive traffic to their websites, and increase brand awareness. Top 10 Tik Tok Marketing Strategies for Business in 202 2.

Syndication 52

Syndication Strategy Content How To 52

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. LinkedIn New Feature – Follow Company by Success CREEations.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

APRIL 27, 2010

This new report does point out that the use of social media outsourcing does vary by company size, but still only 25 of medium to large enterprises are taking advantage of outside expertise. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Report 191

Report Social Media B2B Newsvine 191

agora pulse

DECEMBER 26, 2016

This SEO software company for agencies and local businesses offers a weekly “ Top 25 Inbound Marketing Articles ” roundup. As you might imagine, the site’s weekly “ Reading Roundup ” addresses common blogging topics (SEO, copywriting), and productivity. ProBlogger. FreshBooks.

Social Media 124

Social Media Curation Journal SEO 124

agora pulse

DECEMBER 23, 2020

It also has actionable tips on aligning SEO with social media marketing and achieving key business goals. Social Media Marketing Workbook: How to Use Social Media for Business | Jason McDonald. The Lead Machine: The Small Business Guide to Digital Marketing | Rich Brooks.

Skills 195

Skills Social Media Marketing Influencer 195

Writtent Blog

DECEMBER 6, 2023

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. Post your company offers on coupon and deal sites.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

JULY 26, 2010

The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. Each of the 27,000 companies that use the service had the same goal – to share their pitch. That’s what we’ve dubbed, “Co-op SEO.&# How Does This Help You?

SEO 115

SEO Social Media Consultant Social CRM 115

Keyhole.co

MARCH 11, 2024

Undoubtedly, LinkedIn stands out as the premier professional networking platform, with millions of users leveraging it to connect with peers, scout for job opportunities, and promote their businesses or personal brands. Consider the SEO aspects of your page to improve visibility in LinkedIn search results.

Template 52

Template Templates Analytics LinkedIn 52

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Kikolani

OCTOBER 4, 2016

A lot of businesses fail to understand the importance of having a sound marketing strategy. These companies haven’t realized the value of having a marketing strategy to lead them forward. Most companies struggle to stay afloat in the business world. Understand your company’s strengths and weaknesses.

Strategy 156

Strategy Tips Marketing Resources 156

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Even if you do not know much about it yourself, check for these qualities and these answers: At the very least, someone hoping to get a job with your company should have a Facebook, Twitter, and LinkedIn account. Understanding of SEO and Analytics —Getting your company online is no doubt crucial to the success of a business.

Marketing 162

Marketing Insurance Directory SEO 162

Writtent Blog

JUNE 7, 2013

Content marketing strategy is not something universal as all the companies are very different in their size and niche. Are you a B2B or a B2C company? How many employees are there in your company? The latest Google search engine algorithm has been widely discussed by SEO specialists and digital marketers, and Penguin 2.0

Publishing 85

Publishing Content Tips Marketing 85

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. BConnected, LLC. Bien Media. CF Search Marketing.

Automotive 71

Automotive Reputation Social Media Management Retail 71

Writtent Blog

APRIL 1, 2014

The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. While your B2B buyers might view Facebook as a friends-and-family only platform, they might perform product research using LinkedIn company pages.

Social Media 98

Social Media Strategy Tips Curation 98

Writtent Blog

JULY 12, 2013

From hitting quality guidelines to effective promotion principles, every aspect of creating content and driving traffic to your company website is addressed in this article. We have to love the analogy created by Rachel Terry of Zerys, who points out that powerful SEO isn’t enough to maintain an audience.

Strategy 83

Strategy Content Foursquare Startup 83

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. However, regardless of how many resources your business puts towards analyzing metrics, the intelligence can’t repair a broken strategy.

ROI 74

ROI Process News Content 74

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Kikolani

OCTOBER 4, 2016

A lot of businesses fail to understand the importance of having a sound marketing strategy. These companies haven’t realized the value of having a marketing strategy to lead them forward. Most companies struggle to stay afloat in the business world. Understand your company’s strengths and weaknesses.

Strategy 60

Strategy Tips Marketing Resources 60

Sprout Social

JANUARY 20, 2021

Achieving that understanding can be challenging, especially when you’re selling to other businesses and their buyers. B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult.

B2B 111

B2B Research Sentiment Marketing 111

Writtent Blog

JANUARY 28, 2014

Try advertising what your readers could lose if they don’t take your advice: Why 50% of Small Business Marketing Doesn’t Yield ROI. Here are a few examples of high-performing content from our archives: 14 Blog Writing Tips for Creating SEO-Friendly Posts. 25 Creative Marketing Ideas for Small Businesses and Entrepreneurs.

Tips 86

Tips Hubspot Small Business Case Study 86

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. I know of THOUSANDS of unique, exciting activities in areas all over the country that charge less than $50 for people to participate in.

Klout 100

Klout Eventful Policies Hosting 100

Buffer Social

NOVEMBER 30, 2016

Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. How power is shifting from companies and brands to consumers. Search Engine Optimization (SEO).

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

MAY 12, 2010

Last night while reading the story, it occurred to me that many small business decision-makers are like Sam- saying no to social media, without even being sure why. Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? He LOVES them.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Social Media Strategies Summit

AUGUST 26, 2022

Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Source: mailerlite.com.

Loyalty 205

Loyalty Software Publishing SEO 205

ProBlogger

JULY 16, 2014

Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Today I’m putting on my blogger hat and I’m looking at what the experience taught me about how a blogger can improve his/her chances of landing a blogging job at a company. I’m Steff. Part 1: Finding a Blogging Job. Is it awesome?

Applications 43

Applications Tips Sample Samples 43

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Small Business Trends has a great post on self promotion today that complements what you just said. If you ask me ‘do you do B2B marketing?’

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. And like last year, I have a gift for you. Every year, I read hundreds (thousands?)

Marketing 265

Marketing SEO Journal Engineering 265

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96