Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I work for a growing software company and they don’t have much of a footprint in the social media world. I try to follow the trends and news around social media as best I can.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I work for a growing software company and they don’t have much of a footprint in the social media world. I try to follow the trends and news around social media as best I can.

List 96

List Social Media Case Study Wiki 96

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Kikolani

JANUARY 16, 2011

Be sure to list your new blog URL as well as your new RSS feed URL in that post so people can subscribe easily to your new site or visit it directly. Question: How to convince a company that you work with how important blogging can be to their company’s success? Should one offer both on the same page?

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Great for small businesses. New YouTube video that goes viral.

Social Media 117

Social Media Strategy Statistics Metrics 117

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? How can you maximize the visibility and impact of your LinkedIn company page?

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) Hope that helps! Joseph | RepuMetrix Inc.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. David Sonn recommends a strategy combining a corporate Twitter account with accounts from key executives and other (properly trained) key individuals within a company to maximize credibility, interaction and business impact.

Tools 201

Tools Twitter Tips B2B 201

Convince & Convert

MARCH 3, 2010

Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media. In a real-time world, customer service and marketing are essentially the same thing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

FEBRUARY 23, 2012

The RSS feed is: [link]. Partnership with American Express, apparently 10,000 small businesses who are American Express cardholders are going to be invited to participate in this expanded beta in the next few weeks, to really turn over the keys to the Twitter ad system. Jay : That’s Dead Sea Scrolls in our business.

Social Media 118

Social Media Adwords B2B Training 118

Kikolani

JUNE 29, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Business / Career. Photo of the Week.

Mashup 115

Mashup Resources eBook RSS 115

Convince & Convert

MARCH 1, 2012

The RSS feed is: [link]. Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. Jim: It depends on the company. If it’s a company that really does a lot of customer service, then I’ll take Twitter every day of the week. Listen Now.

Social Media 140

Social Media Hubspot Software Hosting 140

Kikolani

AUGUST 5, 2010

Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Business / Career / Finance. 14 attention grabbing tactics for launching a new business blog – what you need to do to help people find your business’ blog. The Resources Mashup.

Mashup 121

Mashup Resources Facebook Engineering 121

Rebekah Radice

APRIL 30, 2017

Keep it Relevant – Your domain must tell the story of who your company, industry, or niche is. And if you’re a local business, you might consider adding it to your domain. Make it Memorable – What about you or your company is unusual, striking or extraordinary? Be very clear in what you do. List your target market.

Domain Name 144

Domain Name How To WordPress Meme 144

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media (and Beyond): Small Business. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Koka Sexton

OCTOBER 5, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Job Week 1 InsideView Starting a new job is generally a semi-stressful time. Getting up to speed on the social media needs of the company hasn’t been difficult. Facebook Twitter If you enjoyed this post, make sure you subscribe to my RSS feed !

Social Media 58

Social Media Foursquare CoTweet CoTweet 58

Rebekah Radice

APRIL 30, 2017

Keep it Relevant – Your domain must tell the story of who your company, industry, or niche is. And if you’re a local business, you might consider adding it to your domain. Make it Memorable – What about you or your company is unusual, striking or extraordinary? Be very clear in what you do. List your target market.

Domain Name 60

Domain Name How To WordPress Meme 60

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. 23 Surefire Small-Business Marketing Tips for 2008 (PlanetC1.com):

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. But as companies grow, and produce more content, their needs may become more sophisticated.

Tools 201

Tools Sample Samples Marketing 201

Sprout Social

OCTOBER 17, 2016

Twitter Twitter is one of the first social networks businesses start with. Possibly the biggest challenge companies face with Twitter is figuring out a way to stand out on such a noisy network. 19% lift in customer satisfaction for companies using Twitter for customer service.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Techipedia: Tamar Weinberg

JUNE 13, 2012

For many of our clients, companies in B2B niches such as bulk gloves and small business merchant account processing , social media, content-drive or author-driven content, and personalized search visibility have never seemed particularly relevant. is a post written by Tamar Weinberg. ]. Like this post?

SEO 228

SEO Paid Search Metrics Google 228

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Streaming only your blog’s RSS feed on Twitter. (If LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. Was it something you said? Not very engaging at all!

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Hootsuite

JANUARY 13, 2021

Companies, influencers and brand representatives might host AMAs on Twitter, Reddit, or in a Facebook or Instagram live stream. Business specific social media acronyms. B2B: Business To Business. Shorthand for a company with business-facing priorities. B2C: Business To Consumer. from AskReddit.

Social Media 145

Social Media List HootSuite Content management systems 145

Techipedia: Tamar Weinberg

APRIL 28, 2010

But let’s just say that the main admin of a big brand’s page or other type of page leaves the company on bad terms and defaces or even removes the Facebook Page. I HAVE to respond on behalf of the company, even though I’m not at all affiliated with the company anymore. Whose fault was it? I can’t!

Facebook 277

Facebook Issues MySpace Privacy 277