Oktopost

APRIL 2, 2020

People get caught up in numbers that seem great, but don’t seem to generate any additional value for the company. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. How much value it’s bringing to the company. .

Report 126

Report Social Media Tools ROI 126

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis.

Analysis 118

Analysis Price Influencer Sentiment 118

Direct Marketing Observations

OCTOBER 12, 2012

Recently, my work required that I evaluate some of the top global brands in a certain industry in regards to internal b2b social media usage. So here it is: It doesn’t matter if you’re a c-level executive, a director, a manager or the owner of a small business. Organizations are resourced challenged.

Social Media 187

Social Media Engagement B2B Small Business 187

Sprout Social

FEBRUARY 26, 2024

The stakes are high, but that doesn’t mean financial companies can ignore social altogether. A brand that received emphatic praise was Chewy, the beloved pet food and products company. A reminder that even B2B social customer care should be person-first. The play: B2B brands, this one’s for you: Humanize.

Report 66

Report Atlassian Brands Sentiment 66

Buffer Social

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

Social Media 107

Social Media B2B Engineering SEO 107

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? If yes, you are not alone. Marketing Nutz Training and Consulting Can Help!

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Supporting Resources: How to Get Your Social Media Budget Approved (ebook). If yes, you are not alone.

Social Media 78

Social Media Marketing Small Business Training 78

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Corporatespeak and heavy-duty marketing pitches turn small business owners off, says Campbell: “They love to see people’s faces.” By Erika Penzer Kerekes. – Cultivate your cheerleaders.

B2B 102

B2B Marketing Small Business Technorati 102

Oktopost

JULY 20, 2020

Shifting gears to navigate digital adoption during the coronavirus pandemic is presenting unique challenges for businesses. The lack of resources has rendered rapid digital adoption ineffective. The shortage of experience in leadership and technology is complicating growth efforts.

How To 84

How To B2B Skills System 84

Hootsuite

JULY 4, 2022

Is the time and resource investment worth it? No matter what you’re posting or who’s responsible for posting it, there’s a cost in terms of time, money, and other resources. Consider what resources you’d need to invest in this new channel and if you have the talent in-house to dedicate to it.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. She’s also a committee member of Black@, a Sprout community resource group.

Social Media 112

Social Media Authentication Communities Campaign 112

Pam Moore

FEBRUARY 17, 2023

However, by overcoming limiting beliefs and embracing a growth mindset, you can quickly unlock the full potential of AI and drive digital transformation in your business. If you're not on board with change, your top change-makers may leave for another company that is more open to transformation.

Patterns 148

Patterns Energy Team Skills 148

Pam Moore

FEBRUARY 17, 2023

However, by overcoming limiting beliefs and embracing a growth mindset, you can quickly unlock the full potential of AI and drive digital transformation in your business. If you're not on board with change, your top change-makers may leave for another company that is more open to transformation.

Patterns 147

Patterns Energy Team Skills 147

Kikolani

OCTOBER 4, 2016

A lot of businesses fail to understand the importance of having a sound marketing strategy. These companies haven’t realized the value of having a marketing strategy to lead them forward. Most companies struggle to stay afloat in the business world. Understand your company’s strengths and weaknesses.

Strategy 156

Strategy Tips Marketing Resources 156

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. LinkedIn New Feature – Follow Company by Success CREEations.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Pam Moore

AUGUST 17, 2020

There are also more than 50 million companies setup on LinkedIn. Bottom line, LinkedIn converts to real business. . At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company.

LinkedIn 78

LinkedIn Tips Brands Training 78

agora pulse

DECEMBER 26, 2016

This SEO software company for agencies and local businesses offers a weekly “ Top 25 Inbound Marketing Articles ” roundup. If you’re learning (or yearning) to grow your blog, ProBlogger by Darren Rowse is an essential online resource. Music and social media? Yes please. ProBlogger. FreshBooks.

Social Media 124

Social Media Curation Journal SEO 124

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

APRIL 19, 2011

But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Your social media presence is, for many of the people you’re trying to reach, now the public face of your company. Except in rare cases (e.g.,

Social Media 193

Social Media Sysomos Case Study B2B 193

Writtent Blog

DECEMBER 6, 2023

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. Post your company offers on coupon and deal sites.

Small Business 98

Small Business Marketing Compete Directory 98

Pam Moore

JUNE 26, 2020

Do you know their attitudes toward your product, company and industry? Supporting Resources. Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Buyer Personas 101: What, Why & How to Use for Your Business!

eBook 78

eBook Template Templates B2B 78

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Software 101

Software Marketing Analytics B2B 101

Pam Moore

FEBRUARY 17, 2023

However, by overcoming limiting beliefs and embracing a growth mindset, you can quickly unlock the full potential of AI and drive digital transformation in your business. If you're not on board with change, your top change-makers may leave for another company that is more open to transformation.

Patterns 78

Patterns Energy Team Skills 78

Pam Moore

DECEMBER 5, 2017

Our agency Marketing Nutz works with small business, entrepreneurs, franchise organizations with 1000's of franchisees up to Fortune 10 brands. Understanding the agency's ultimate responsibility to the company and your superior who hired them. It might just save you your job, seriously. Hiring a Social Media Agency?

Social Media 160

Social Media How To Social Media Management Training 160

Pam Moore

JANUARY 4, 2017

Too many business owners and marketers are calling it quits before they get started. They optimize their LinkedIn company profiles. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 5 Step Success Strategy to Prioritize Social Networks for Your Business. They launch the blog.

Social Media 167

Social Media Social Networking Training Instagram 167

Convince & Convert

JUNE 17, 2013

We’re not talking about demographic data or any sort of personal information, only a high-level view of what they do and what’s important to them in doing business with a company like yours. As a firsthand example, at my company Help Scout we have three very different customer personas that our software caters to.

How To 167

How To Sample Samples Template 167

Kikolani

OCTOBER 4, 2016

A lot of businesses fail to understand the importance of having a sound marketing strategy. These companies haven’t realized the value of having a marketing strategy to lead them forward. Most companies struggle to stay afloat in the business world. Understand your company’s strengths and weaknesses.

Strategy 60

Strategy Tips Marketing Resources 60

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Even if you do not know much about it yourself, check for these qualities and these answers: At the very least, someone hoping to get a job with your company should have a Facebook, Twitter, and LinkedIn account. Understanding of SEO and Analytics —Getting your company online is no doubt crucial to the success of a business.

Marketing 162

Marketing Insurance Directory SEO 162

Sprout Social

NOVEMBER 26, 2018

Giants like McDonald’s and Starbucks obviously have the resources to be everywhere at once, but what if you’re a small business? LinkedIn is a network laser-focused on business trends and networking. Not only does make your profile look more professional, but also makes your business easier to find.

Social Media 106

Social Media Marketing URL Hashtag 106

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. BIEN is a digital media and design studio based in San Diego, California that provides creative resources for the hospitality, food and culture industries. BConnected, LLC. Bien Media. Bloomerang.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media B2B Company Consultant 132

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Content is Serious Business. Content is serious business. Don't give up yet though. Do you have a solid plan?

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Content is Serious Business. Content is serious business. Don't give up yet though. Do you have a solid plan?

ROI 60

ROI Content Training Template 60

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. However, regardless of how many resources your business puts towards analyzing metrics, the intelligence can’t repair a broken strategy.

ROI 74

ROI Process News Content 74

Writtent Blog

APRIL 1, 2014

While your B2B buyers might view Facebook as a friends-and-family only platform, they might perform product research using LinkedIn company pages. Small business content marketing. To make things easier for your social media team, define a list of approved, high-quality resources for content sharing. Image credit.

Social Media 98

Social Media Strategy Tips Curation 98

Pam Moore

DECEMBER 7, 2017

Content marketing is at the foundation of every business of every size. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. Streamline resources.

Template 167

Template Templates Trends Content 167