Social Media Strategies Summit

FEBRUARY 24, 2021

Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Tylenol Uses Social Listening to Identify a New Audience.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 155

Social Media Radian6 Strategy SM2 155

agora pulse

AUGUST 19, 2020

This price will rise if your sector is highly specialized (finance, legal, medical, pharmaceutical, etc). Fun social content fact: Almost 90% of B2B marketers say that repurposing existing content is more effective than producing new content in terms of time, costs, and results. Pros for Curating Content. Saves time. Loss of traffic .

Curation 130

Curation Content Curata Flipboard 130

agora pulse

SEPTEMBER 2, 2020

Set up costs of establishing a company, paying an auditor, and a lawyer. If you’re in the pharmaceutical sector, for example, you should be attending relevant webinars to stay updated on the latest pharma news and protocols. Not only do they retain your services, but they also tell other companies about you. Run events.

Social Media 148

Social Media Marketing How To Tweetdeck 148