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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Forums and messaging boards devoted to the hobby were also awash with people discussing migraine treatments. The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. The result?

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How Digital is Transforming Financial Technology

Oktopost

How Globalization Prompted FinTech Companies to Adapt Digitally? Tech companies will continue adopting new techniques within existing spaces. Brands and organizations have had to wake up to these changes, otherwise, they die on the vine.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Although I don’t post very much at all these days, I still read the threads on Twolvescentral.com (Star Tribune kind of killed the boards) on my iPhone every day. link] Jan_B @jaybaer is on a roll this week!

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Three Ways Users Can Help Keep Twitter Vibrant

Webbiquity SMM

Twitter’s difficulties are distressing to many B2B marketers. A continued decline for Twitter would be bad news for B2B marketing professionals, the loss of a valuable, versatile tool. Other than celebrities (and it’s not clear Lady Gaga has a big B2B following), the most popular accounts are generally quite engaging.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. But how do you choose one?

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Five Ways to Draw Traffic to a Blog Post

Webbiquity SMM

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Guest post by Kylie Ora Lobel. Repost where your audience lives.