Lucy Hall

JUNE 11, 2015

What are the benefits of blogging for your small business? First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. Companies who blog receive 97% more links to their website.

Small Business 60

Small Business Hubspot Proposal SEO 60

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Why Sales Automation is Key to Business Growth. Companies thrive or fail based on their ability to earn revenue. Hubspot Sales. Prioritizing and assigning leads according to preset rules.

Tools 98

Tools Hubspot B2B Price 98

Sprout Social

JUNE 28, 2023

With automation tools, companies can target a larger range of customers and prospects across a range of channels. Increased scope and scale of campaigns: Companies can run campaigns on multiple social media channels at once without requiring additional manpower. Campaigns can even be extended to SMS, right from HubSpot.

Team 108

Team Hubspot Marketing SMS 108

Writtent Blog

APRIL 25, 2013

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. 3) Companies that blog have 97% more inbound links. Tweet (Source: Hubspot ). 9) 61% of U.S.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Writtent Blog

OCTOBER 7, 2013

1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot ) Tweet. 2) Companies with 101 to 200 pages generate 2.5x more leads than those with 50 or fewer pages (Source: HubSpot ) Tweet. 2) Companies with 101 to 200 pages generate 2.5x

Hubspot 86

Hubspot B2B Small Business Company 86

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. LinkedIn New Feature – Follow Company by Success CREEations.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media presence is, for many of the people you’re trying to reach, now the public face of your company. Except in rare cases (e.g.,

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Amber Buhl. Director of Sales for @ klout.

Twitter 279

Twitter Pharmaceuticals B2B Consultant 279

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: HubSpot ). 76% of companies are currently using a basic mobile marketing strategy, or none at all. There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

B2B 113

B2B Software Marketing Price 113

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Writtent Blog

JANUARY 28, 2014

The following are some I’ve used before, and love: HubSpot Blog Topic Generator. Try advertising what your readers could lose if they don’t take your advice: Why 50% of Small Business Marketing Doesn’t Yield ROI. 25 Creative Marketing Ideas for Small Businesses and Entrepreneurs. Tweak Your Biz Title Generator.

Tips 86

Tips Hubspot Small Business Case Study 86

Social Media Strategies Summit

NOVEMBER 28, 2022

From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. It All Starts with Targeting.

Examples 246

Examples Facebook B2B Instant Messaging 246

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. With community building being a rising B2B marketing trend , it’s no surprise that businesses are investing in these solutions.

Software 62

Software Communities Forums Hubspot 62

Buffer Social

JUNE 16, 2016

Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. the end of Q2).

Social Media 40

Social Media Social Media Management Marketing Project 40

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Social Media Strategies Summit

NOVEMBER 18, 2022

Instagram 101: How to get your small business started on the platform. In particular, Facebook has become a vital resource for local businesses. billion people worldwide are connected to a small business on the platform. LinkedIn is the only B2B-dedicated platform in our roundup. Company size.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Buffer Social

NOVEMBER 30, 2016

Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. How power is shifting from companies and brands to consumers. Offered by : HubSpot.

Class 40

Class Skills Social Media Marketing 40

ProBlogger

JULY 16, 2014

Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Today I’m putting on my blogger hat and I’m looking at what the experience taught me about how a blogger can improve his/her chances of landing a blogging job at a company. I’m Steff. Part 1: Finding a Blogging Job. Is it awesome?

Applications 43

Applications Tips Sample Samples 43

Social Media Strategies Summit

AUGUST 26, 2022

Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Source: mailerlite.com.

Loyalty 205

Loyalty Software Publishing Products 205

Sprout Social

AUGUST 14, 2023

Increase employee participation with curated, personalized content According to Sprout’s Employee Advocacy Report , 72% of engaged users post about their company if the content is written for them. The tool is more than just a space for sharing company news—it’s also a platform for interaction. The result was a 48.6%

Platform 73

Platform Tools Curation LinkedIn 73

Writtent Blog

JUNE 24, 2013

Big companies worldwide are gaining attention, fans and customers for quality content efforts. It’s no secret that that Oreo has a major budgetary advantage over your average small business. That being said, relevant content is within reach for your small business strategy. That’s okay. Typical Pain Points.

Small Business 93

Small Business Strategy Content eBook 93

Oktopost

JULY 13, 2023

Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty. For instance, there are plenty of small businesses out there, with teams ranging from one to five people, who have seen their businesses soar simply because they had great social media skills.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Sprout Social

DECEMBER 20, 2023

While Buffer won’t have as many features as Hootsuite or Sprout Social, it’s well-suited to creators, individuals, entrepreneurs and small businesses. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Source: HubSpot) 7. Source: Buffer) 4.

HootSuite 110

HootSuite Brands Price Collaboration 110

Webbiquity SMM

DECEMBER 3, 2019

While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. Not only have they shared information about their company, but you also have access to their social media accounts and websites. No industry today is immune from cybersecurity risk.

Marketing 137

Marketing Insurance Authentication Data 137

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by HubSpot. 31 Content Marketing Ideas that Will Revolutionize Your Business by Marketo Content Marketing Blog. by HubSpot. The 3 Goals For Your Content Marketing by B2B Marketing Insider.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Meghan Biro. MeghanMBiro. Liz Bonilla.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? How do social media marketing strategies in small businesses differ from those in larger enterprises? 75% of small businesses in the U.S. Less than 30% of respondents in either group said their company maintains a blog.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Ways to Be Human at a Distance (Chris Brogan): Chris Brogan always talks about how businesses can be human again. Which approach best suits you? So what are they to do? This is a great read.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

OCTOBER 8, 2013

You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 500 companies use at least one major social media platform. And 92% of small businesses say that social media is an effective marketing technology tool. Can social media help shorten b2b sales cycles?

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. David Sonn recommends a strategy combining a corporate Twitter account with accounts from key executives and other (properly trained) key individuals within a company to maximize credibility, interaction and business impact.

Tools 201

Tools Twitter Tips B2B 201

Writtent Blog

FEBRUARY 6, 2014

If you’re not convinced that your company stands to benefit, here are 11 surefire signs that you desperately need to start business blogging: 1. HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. Improve your SEO.

Hubspot 85

Hubspot FAQ SEO ROI 85

Writtent Blog

MAY 10, 2013

Even if you didn’t, let’s check some of the essential ways you can accomplish incredible success in event marketing, business tweeting, podcasting, and content marketing. A recent CMI reserch on small business content marketing is attached! 6 Signs That B2B Small Businesses Have Big Plans for Content Marketing.

Eventful 83

Eventful Strategy Tips Twitter 83

agora pulse

APRIL 28, 2020

An experienced digital marketing professional who works with companies to enhance results from Digital Marketing. Mike Gingerich : Helping a company establish a powerful presence on social media and seeing that result in sales growth and brand loyalty is amazing! It may be brand awareness for a newer company. About Ian Cleary.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass.

Social Media 198

Social Media Tools Tips ROI 198