Writtent Blog

FEBRUARY 12, 2014

We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 73% of B2B marketers are producing more content than they did a year ago.

Content 110

Content B2B Hubspot Marketing 110

Writtent Blog

APRIL 1, 2014

While your B2B buyers might view Facebook as a friends-and-family only platform, they might perform product research using LinkedIn company pages. Percentage of Curated vs. Original Content. Small business content marketing. Prepare to Curate. Your analysis should look at the following factors: Followers.

Social Media 98

Social Media Strategy Tips Curation 98

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Because the TikTok app first gained traction with teens and young adults, many businesses wrote it off. This uptick in older users flocking to the app means one major thing for businesses: your target market is waiting on TikTok.

B2B 111

B2B Examples Marketing Small Business 111

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 76% of companies are currently using a basic mobile marketing strategy, or none at all. Source: Ooyala ). Source: Ooyala ).

Statistics 108

Statistics Mobile comScore Marketing 108

Writtent Blog

JULY 12, 2013

The Content Marketing Institute’s Michelle Linn used a Tweet chat with some of the brightest minds in the industry to curate expert thoughts on just what defines a content strategy. Your small business strategy should focus on being welcoming in the same way that a coffee house is, in order to bring people back after their first visit.

Strategy 83

Strategy Content Foursquare Startup 83

Writtent Blog

MAY 12, 2014

We’ve curated some impressive stats, facts, and case studies that demonstrate just why this method has a place in your content strategy. To learn more, check out How B2B Brand Storytelling Can Benefit Your Business. If you’re unsold on just why brand storytelling is important, that’s fine. Why this Approach Matters.

Data 109

Data Case Study Study Delicious 109

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. However, regardless of how many resources your business puts towards analyzing metrics, the intelligence can’t repair a broken strategy.

ROI 74

ROI Process News Content 74

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Because the TikTok app first gained traction with teens and young adults, many businesses wrote it off. This uptick in older users flocking to the app means one major thing for businesses: your target market is waiting on TikTok.

B2B 62

B2B Examples Marketing Small Business 62

Convince & Convert

DECEMBER 7, 2010

Content curation. You’ll need some search-engine ninjas, RSS-reader Jedi masters, and Twitter superheros. And you’ll need people flexible and skilled enough to learn the next great listening tool when it arrives.

Skills 124

Skills Communities Collaboration Organization 124

Diva Marketing Blog

MAY 20, 2016

He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled "The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media," published by John Wiley and Sons in 2009. Oh yes, and an accomplished musician! .

Domain Name 71

Domain Name Content Marketing Real Estate 71

Sprout Social

AUGUST 14, 2023

Together these solutions offer three distinct benefits that will help scale your strategy and expand your social presence: Identify and distribute content that resonates most Employee advocacy is more than just curation—you need to know what content is resonating with employees and how their connections are engaging with it.

Platform 73

Platform Tools Curation LinkedIn 73

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. With community building being a rising B2B marketing trend , it’s no surprise that businesses are investing in these solutions.

Software 62

Software Communities Forums Hubspot 62

Diva Marketing Blog

MAY 20, 2016

He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled "The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media," published by John Wiley and Sons in 2009. Oh yes, and an accomplished musician! .

Domain Name 40

Domain Name Content Marketing Real Estate 40

Keyhole.co

JANUARY 4, 2022

Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Buffer Social

NOVEMBER 30, 2016

Identifying influencers and content curation possibilities. Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. PPC for lead generation and B2B.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Social Media Strategies Summit

NOVEMBER 18, 2022

Instagram 101: How to get your small business started on the platform. In particular, Facebook has become a vital resource for local businesses. billion people worldwide are connected to a small business on the platform. LinkedIn is the only B2B-dedicated platform in our roundup. Company size.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Writtent Blog

JUNE 24, 2013

Big companies worldwide are gaining attention, fans and customers for quality content efforts. It’s no secret that that Oreo has a major budgetary advantage over your average small business. That being said, relevant content is within reach for your small business strategy. That’s okay. Typical Pain Points.

Small Business 93

Small Business Strategy Content eBook 93

Visually SM

JULY 27, 2020

It’s particularly useful for small businesses that don’t have the time or resources to update their social media channels regularly but would still like to maintain a social presence. Tailwind tracks activity across Pinterest about your company, products, and competitors. Source: Twitter Media.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Oktopost

JULY 13, 2023

Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty. For instance, there are plenty of small businesses out there, with teams ranging from one to five people, who have seen their businesses soar simply because they had great social media skills.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides. do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. David Sonn recommends a strategy combining a corporate Twitter account with accounts from key executives and other (properly trained) key individuals within a company to maximize credibility, interaction and business impact.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

DECEMBER 17, 2013

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.” 3 Surefire Ways To Kill Your Content Marketing by Heidi Cohen.

Tips 203

Tips Flipboard Content Screencast 203

Buffer Social

JANUARY 10, 2019

Funniest Family Moments (Curating the best content from around the web). BuzzSumo has access to some of the world’s most robust Facebook data, which powers lots of incredible research studies like this one where we analyzed content from 20,000 influential Facebook Business Pages. The Norfolk Police Department (Humanizing your brand).

Research 111

Research Content Facebook Curation 111

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Ways to Be Human at a Distance (Chris Brogan): Chris Brogan always talks about how businesses can be human again. Which approach best suits you? So what are they to do? This is a great read.

Marketing 265

Marketing SEO Journal Engineering 265

Writtent Blog

JULY 9, 2013

Did you know that small businesses are actually winning when it comes to adoption of content marketing? The latest research from Content Marketing Institute has found that small companies allocate 31% of their marketing budget to content, as opposed to only 24% at enterprises. B2B Marketing Trends Survey 2012 Report.

Case Study 105

Case Study Study Research Report 105

Kikolani

NOVEMBER 29, 2010

Her latest posts include Facebook Wants Me to Connect with My Skype Contacts , Leaving Webinars for Business Development , and Writing for Myself First, Others Second on My Blog. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Follow her @adriarichards on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. It was much easier when the company steered the conversation. We like that.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Writtent Blog

JULY 18, 2013

93% of communication is nonverbal, and nearly half of consumers consider a website’s visual elements the most important factor in determining the credibility of a company. To inspire your efforts, we’ve curated recommendations from 13 of the brightest minds in the industry: 1. Lori Kozlowski – @LoriKozlowski. Her recommendation?

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

APRIL 6, 2017

Small business CRM system that lets you import and organize contacts and collect data about contacts based on behaviors and marketing interactions. Sample review: “Infusionsoft is a CRM designed to cater to small businesses. ” — B2B PR Sense Blog. Showcase reviews: AppStorm, B2B PR Sense Blog.

Social CRM 195

Social CRM Tools Sample Samples 195

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. But as companies grow, and produce more content, their needs may become more sophisticated.

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Identify sudden changes in the discussion volume to protect your company image.

Social Media 207

Social Media Tools Netvibes Sample 207

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees.

Statistics 204

Statistics Social Media B2B Marketing 204

Writtent Blog

JUNE 19, 2013

With 25 million members and growing , Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. However, is the network a viable tool to promote content in the B2B realm? Sure, but it’s a bit harder. Showcase Engagement. Image Credit: Constant Contact. Be Pinteresting.

B2B 95

B2B Content Curation Hubspot 95

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees.

Statistics 198

Statistics Social Media B2B Marketing 198