Waxing UnLyrical

FEBRUARY 5, 2013

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. As a B2B company, your customers know the angles, and they know the game.

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B2B Communities Facebook How To 230

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software?

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B2B Platform Price Software 98

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. They are challenged daily on how to build, curate and maintain a brand.

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B2B Marketing Training Skills 62

Oktopost

MAY 16, 2022

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.

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B2B Engineering Social Media Privacy 91

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

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B2B Questions Content Repository 155

Webbiquity SMM

SEPTEMBER 21, 2010

New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

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Aggregator Paper.li B2B Content 187

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list.

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B2B Features Social Media Aggregator 155

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 4: Curate content and create copy. There’s a reason 68% of marketers say their company has an advocacy strategy. And LinkedIn employee advocacy is how you reach them.

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LinkedIn Tips Curation Training 111

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

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Statistics B2B Content Marketing 207

Sprout Social

MAY 18, 2022

By focusing on these four areas, the company found that a high SSI correlated with 45% more sales opportunities and 51% are more likely to hit quota. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Additionally, B2B marketing and sales don’t need to be overwhelming.

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Metrics B2B Software Social Media 136

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Don’t Be Like Your Competition. Have a Voice.

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Small Business B2B Strategy Content 100

Oktopost

AUGUST 23, 2020

The conversation centers around CMOs building, curating and maintaining a brand with a focus on messaging. You can catch a conversation by searching for B2B Marketing Now wherever you listen to podcasts and subscribing to our channel. Listen to the podcast: Key Take-Aways from Sarah Whipp: Focus on Company Goals.

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B2B Curation ROI Organization 124

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

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LinkedIn Company Tips RSS 104

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • 70% of buyers would rather learn about a company through an article rather than an advertisement. 59% of B2B marketers consider blogs their most valuable channel. •

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Content Marketing B2B Journal 201

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. They could also stem from what you know about the company – whether they fit into your target demographic, industry, and size.

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ROI Social Media Marketing Curation 62

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. Are you ready to make 2024 the most successful year for your employee advocacy program? Follow the 6-3-1 rule.

Trends 69

Trends B2B LinkedIn Training 69

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Her followers look to her to curate great content for them. LinkedIn is the right fit for many brands.

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LinkedIn Influencer Brands Marketing 105

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. Share the results, deliver on their opinion.

Engagement 156

Engagement Social Media How To Hubspot 156

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. From discount offers to content, curate every experience for an individual audience. If you are a SaaS company, G2 is a great choice. But it’s vital to develop a strategy first.

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Tips Marketing Privacy Influencer 352

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. 5 Real-Time Marketing Tactics for B2B Marketers.

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Strategy B2B Marketing Conference 125

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. .

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Comparison SEO Curation Domain Name 145

Ignite Social Media

FEBRUARY 13, 2020

With the growing popularity of Instagram, it’s no wonder that more and more companies use Instagram for business promotion. No matter what your business niche is, whether you’re a B2C or B2B company, your target audience is definitely on Instagram. Why Should You Use Instagram Marketing for Email Signups.

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Instagram Marketing How To Collaboration 157

Buffer Social

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

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LinkedIn B2B Authentication Small Business 75

Oktopost

JUNE 15, 2023

It’s the key to identifying influencers Chances are, you know the big names in your industry – a handful of prominent names that have risen through the ranks on social media to represent major B2B influencers. But those major B2B influencers are only the tip of the iceberg.

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B2B Sentiment Analysis Influencer 62

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation. Pricing: $29 – $129 per month. Zoho Social.

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Analytics Tools Social Media Curation 125

Sprout Social

FEBRUARY 14, 2023

It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. I get asked about my company more than ever and people comment on how active I am on LinkedIn.

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Authentication Examples Class Team 90

agora pulse

DECEMBER 26, 2016

Carved up by social media channel, Anurag Mehra curates around 20 articles for your perusal and clickthrough folly. This SEO software company for agencies and local businesses offers a weekly “ Top 25 Inbound Marketing Articles ” roundup. The Best Social Media Roundup Posts of the Year. Optimize Marketing. Yes please.

Social Media 124

Social Media Curation Journal SEO 124

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

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Strategy Content Marketing BuzzStream 226

Sprout Social

NOVEMBER 1, 2021

While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. Employee advocacy is the promotion of a brand or company that an individual works at. Company swag & merch.

Training 122

Training Study Metrics Social Media 122

Writtent Blog

FEBRUARY 12, 2014

We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 73% of B2B marketers are producing more content than they did a year ago.

Content 110

Content B2B Hubspot Marketing 110

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

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Twitter Pharmaceuticals B2B Biotechnology 279

Oktopost

OCTOBER 23, 2019

Marketers are always looking for new ways to engage and depending on your audience a well-curated Spotify playlist may be something to add to your repertoire. Subscribe to “B2B Marketing Now” to stay up to date ! Our fellow Israeli-founded companies Outbrain and Taboola are joining forces! It’s early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

Writtent Blog

JUNE 25, 2013

Use the dashboard to curate content in real-time. In the end, if your Twitter list isn’t among your go-to content creation tools and resources, curating a thorough list of thought leaders can give you a significant social media boost. Conferize curates leading conferences, and the content and social media surrounding these events.

Tools 91

Tools Content Blogger Curation 91

Convince & Convert

MAY 24, 2016

3M is one of those pervasive companies that somehow manages to manufacture the majority of products you have in your office. This has also allowed her the opportunity to reach across the company and cultivate relationships that support the work of her social and content strategy , ensuring its long-term success. In This Episode.

Curation 86

Curation B2B Data Collaboration 86

agora pulse

DECEMBER 9, 2020

For business-to-consumer (B2C) companies, noon is a popular time to post, as followers tend to be online and more likely to engage with content. For business-to-business (B2B) companies, posting on the early side of standard work hours, such as between 9 a.m. Let’s Talk Content Creation and Content Curation.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

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B2B Examples Marketing Small Business 111