Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis.

Analysis 118

Analysis Price Influencer Sentiment 118

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Why Is Brand Visibility Important for B2B? Jump to Section. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120

Company Instagram B2B Survey 120

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. The answer is when they want to buy, of course.

B2B 88

B2B Marketing Paid Search Buy 88

Sprout Social

FEBRUARY 26, 2024

The stakes are high, but that doesn’t mean financial companies can ignore social altogether. A brand that received emphatic praise was Chewy, the beloved pet food and products company. For a software brand, their conversations feel remarkably human. A reminder that even B2B social customer care should be person-first.

Report 64

Report Atlassian Brands Sentiment 64

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Buffer Social

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

Social Media 107

Social Media B2B Engineering SEO 107

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Corporatespeak and heavy-duty marketing pitches turn small business owners off, says Campbell: “They love to see people’s faces.” By Erika Penzer Kerekes. – Cultivate your cheerleaders. – Take turns.

B2B 101

B2B Marketing Small Business Technorati 101

Oktopost

JULY 20, 2020

In our original podcast series, Stuff You Should Know About Our Changed New World , Jonathan Lawson , Director of Strategic Partnerships in the Faculty of Business and Law at Manchester Metropolitan University , chats with host Colin Day , Managing Director EMEA at Oktopost about the state of small businesses.

How To 84

How To B2B Skills System 84

Hootsuite

JULY 4, 2022

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. But it’s not just digital banks and fintech companies that find success on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Amber Buhl. Director of Sales for @ klout.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 109

Social Media Authentication Communities Campaign 109

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. LinkedIn New Feature – Follow Company by Success CREEations.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Software 101

Software Marketing Analytics B2B 101

Webbiquity SMM

APRIL 19, 2011

But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. You can’t have a conversation without listening. It takes business savvy and years of industry experience to do this well. It will backfire.

Social Media 193

Social Media Sysomos Case Study B2B 193

agora pulse

NOVEMBER 4, 2020

Showing an ad featuring a dog in the Dog Owners subreddit is an excellent choice, as is showing B2B solutions in “small business,” rosacea-friendly makeup in “sensitive skin,” and budgeting software in a subreddit about becoming financially independent. Target your audiences with subreddit ads.

Reddit 115

Reddit CPC CPM Cost 115

Writtent Blog

DECEMBER 6, 2023

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. Post your company offers on coupon and deal sites.

Small Business 98

Small Business Marketing Compete Directory 98

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% B2B marketers with a documented strategy are more likely to consider themselves effective.

Content 110

Content B2B Hubspot Marketing 110

Keyhole.co

MARCH 11, 2024

Undoubtedly, LinkedIn stands out as the premier professional networking platform, with millions of users leveraging it to connect with peers, scout for job opportunities, and promote their businesses or personal brands. How can businesses leverage LinkedIn for B2B marketing?

Template 52

Template Templates Analytics LinkedIn 52

Koka Sexton

MAY 28, 2023

Capitalization : Maintain a conversational tone by avoiding capitalizing every word. Personalization : Use the recipient’s name, designation, or company name to make the message stand out. 64% of small businesses use email marketing to reach customers, and 37% of brands are increasing their email budget​ 1 ​.

Statistics 52

Statistics Construction Report B2B 52

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. The Lead Machine: The Small Business Guide to Digital Marketing | Rich Brooks.

Skills 195

Skills Social Media Marketing Influencer 195

agora pulse

DECEMBER 26, 2016

This SEO software company for agencies and local businesses offers a weekly “ Top 25 Inbound Marketing Articles ” roundup. In its quest to help small business owners, Freshbooks publishes a handy “ Freshly Picked: Weekly Link Roundup.” Music and social media? Yes please. FreshBooks.

Social Media 124

Social Media Curation Journal SEO 124

Sprout Social

JUNE 24, 2019

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. Fifty & Five. social messages annually.

Automotive 71

Automotive Reputation Social Media Management Retail 71

Oktopost

JUNE 3, 2021

She is also the creator, producer and host of their hit series “Small Business Revolution,” which streams on Hulu and Prime Video. She demonstrates how both companies and individuals can make a meaningful and positive difference in people’s lives, while fostering their own success in the process.

Content 23

Content B2B Apple Authentication 23

Pam Moore

JUNE 26, 2020

Do you know their attitudes toward your product, company and industry? Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Buyer Personas 101: What, Why & How to Use for Your Business! Supporting Resources.

eBook 78

eBook Template Templates B2B 78

Likeable

AUGUST 18, 2020

Carrie discusses her experience as a small business owner during the COVID-19 pandemic: how she’s learning the importance of the pivot, what it’s like to work from home with a full house, and how brands can provide value during these times of uncertainty. Sierra Tishgart of Great Jones. Who’s hungry?! Leah Walters of monday.com.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Writtent Blog

JUNE 7, 2013

Content marketing strategy is not something universal as all the companies are very different in their size and niche. Are you a B2B or a B2C company? How many employees are there in your company? Besides, advertising on Yelp may result in $8,000+ average revenue growth for small businesses.

Publishing 85

Publishing Content Tips Marketing 85

Diva Marketing Blog

MARCH 23, 2009

That question always brings a smile since the business roots (versus the personal application) of social media began with the tech blogs and than were adopted by small business owners. many in the B2B space. By sharing knowledge, the company demonstrates expertise and the confidence to 'give' this power to their client.

B2B 56

B2B Strategy Applications Fashion 56

Convince & Convert

JUNE 17, 2013

We’re not talking about demographic data or any sort of personal information, only a high-level view of what they do and what’s important to them in doing business with a company like yours. As a firsthand example, at my company Help Scout we have three very different customer personas that our software caters to.

How To 167

How To Sample Samples Template 167

The Marketing Blog

AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 to contribute to their newly launched B2B portal www.paulwriter.com. The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. its nice information.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 The solution has been created by a London based web-development company for further inputs you can read their detailed blog-post. Here is the version that is live on the website.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Pam Moore

JANUARY 4, 2017

Too many business owners and marketers are calling it quits before they get started. They optimize their LinkedIn company profiles. You also need to understand things like conversion funnels, social listening, engagement, influencer or micro-influencer marketing, KPIs, content marketing strategies, and the list goes on.

Social Media 167

Social Media Social Networking Training Instagram 167

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

B2B 112

B2B Software Marketing Price 112

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130