Waxing UnLyrical
FEBRUARY 5, 2013
This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. As a B2B company, your customers know the angles, and they know the game.
Waxing UnLyrical
AUGUST 18, 2014
4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.
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Waxing UnLyrical
AUGUST 2, 2018
Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. People don’t care about what you do; they only care about how you can help them.
Waxing UnLyrical
SEPTEMBER 5, 2019
According to Gallup, less than 30% of employees believe in the values of the company they work for. Cultivates a strong company culture. By developing a strong internal communications plan, you keep employees engaged and sustain your company’s values. Without effective internal communications, it becomes easy to see why.
Waxing UnLyrical
APRIL 11, 2019
For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Guest Post by Lisa Holtorf and Dawn Buzynski.
Waxing UnLyrical
DECEMBER 4, 2018
When considering influencers for your company or brand, first ask yourself the following questions: What critical business objective would this support? In the end, what matters most is that a company is authentic with its marketing and uses influencers in a manner that provides value to both audiences.
Waxing UnLyrical
JUNE 28, 2018
Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character. I’m often asked if storytelling is harder for B2B companies.
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