Sherrilynne Starkie

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Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Twitter for companies. Source: Ambassador. Related posts: Infographic: colour and logo design. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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Top Five: Social media New Year predictions and resolutions

Sherrilynne Starkie

B2B content marketers New Year’s resolutions for 2019. These top five professional 2019 resolutions for B2B content marketers are achievable and imperative. Social media platforms among top list of companies for 2019 IPO. A slew of tech companies is considering going public this coming year. — SS.

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Top Five: Happy 15th Birthday to GMail

Sherrilynne Starkie

“On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts,” the company said in a notice in late January. LinkedIn brings lookalike audiences to B2B marketing. Photo by Jolanda Flubacher.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Few companies outsource all social media activity to agencies or consultants. Here’s a look at what they bring to a job. They are strategic advisors.

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Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies.

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