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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. You’ve got Community , which just raised $40 million.

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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Moreover, brands today can use their websites to build a community around their product or service. Practice Proper Channel Management. Affiliate sales support independent publishing.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. Focus on community engagement. Image credit: Austin Distel on Unsplash. Build upon your networking skills.

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?

B2B 190
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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 189
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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Over the last month or so we really have gotten our content engine humming producing not only some great thought leadership, eBooks, blog posts etc which we use as social “objects&# but also we held (what I believe is) one of the largest Virtual events ever with On24. Share this on Facebook. Tweet This! Share this on Linkedin.

B2B 206