Buzz Marketing for Technology

MARCH 2, 2010

Over the last month or so we really have gotten our content engine humming producing not only some great thought leadership, eBooks, blog posts etc which we use as social “objects&# but also we held (what I believe is) one of the largest Virtual events ever with On24. Related posts: B2B Marketing Content: Lure or Lasso?

B2B 206

B2B Engagement Marketing Sentiment 206

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says.

Atlassian 100

Atlassian ROI Social Media Collaboration 100

Koka Sexton

DECEMBER 31, 2022

These channels can include social media, search engines, blogs, websites, and email – all of which can be used to amplify a brand’s message. Channels like social media, search engines, blogs, websites, and email marketing can be used to create a strong presence across multiple platforms. Communication. Skills needed.

Strategy 92

Strategy Marketing B2B ROI 92

Social Media Marketing

MARCH 1, 2010

Social Media Search – while some of the business-relevant information on social media sites can be found through general search engines, a great deal cannot. Photo credit: p_kirn Ben Hanna most recently led the Business.com 2009 Business Social Media Benchmarking Study, and is a specialist in B2B online social media and marketing solutions.

B2B 159

B2B Study Social Media Small Business 159

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. This creates a robust community within LinkedIn. Scroll down to “Search other trusted communities that share and support your goals,” and click on Search.

Groups 129

Groups Groups LinkedIn Microsoft 129

Webbiquity SMM

APRIL 13, 2021

In Other Words… For her recent Search Engine Watch article , Marissa Pick (no relation) gathered insights from several social media influencers about how brands may be able to use Clubhouse for online community building. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Social listening can help you understand and take the pulse of your community.

Brands 76

Brands B2B SEO Influencer 76

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 124

Skills Communities Collaboration Organization 124

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. That’s why you can optimize not only your website for search engines, but social media pages as well.

SEO 115

SEO Social Media Reputation Real Estate 115

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

Oktopost

MARCH 20, 2021

Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Connect with Your Community.

Strategy 146

Strategy Metrics Process B2B 146

Direct Marketing Observations

MAY 13, 2022

As hard as it may seem to fathom, social media is the engine that drives the world’s collective opinion. With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. Social resets every day. It always has been.

B2B 112

B2B Social Media Conversation Platform 112

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Webbiquity SMM

MAY 22, 2018

They allow you to give back to your community. The more content you generate , the more social sharing you do, which creates a consistent online presence and drives traffic to your search-optimized pages, improving your search engine rankings and traffic. So what can you do to avoid being a shoeless shoemaker? 1. Run Contests.

Social Media 156

Social Media Tips Review SEO 156

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch. So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

Metrics 100

Metrics Social Media B2B Consultant 100

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Consultant 279

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. For over 80 years, we have led the industry in engineering trucks to help you #WorkSmart and the all-new #Plus_series line up has everything to get the job done. That’s an understandable feeling.

Industry 87

Industry Social Media B2B Resources 87

Buzz Marketing for Technology

NOVEMBER 9, 2011

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer.

Social Media 198

Social Media Jive ROI Press Release 198

Ari Herzog

NOVEMBER 12, 2012

With 200,000 employees in 30 countries on four continents, this Fortune Global 500 firm specializes in design, engineering, and manufacturing across the supply chain and is (in)directly responsible for your enjoyment of electronica every day. Its Twitter biography is explicit that I am the community manager.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

FEBRUARY 4, 2013

Marketing, PR and communication efforts within the enterprise need to be connected as well. Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help. To succeed in social media, relationships need to be built within online communities.

Review 186

Review Marketing Metrics Meeting 186

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. Improve community engagement. Drive online sales.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Cloaking content is a very risky practice which will get your website heavily penalized by search engines. Geo Redirects.

NoFollow 198

NoFollow How To SEO Engineering 198

Writtent Blog

JANUARY 10, 2014

B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t. Websites with Blogs have 434% more indexed pages (helps search engines & SEO efforts) and 97 % more inbound links Images in articles tend to boost the number of views by 94%. ( Jeff Bullas ). rd of today’s marketers.

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Subscribe to “B2B Marketing Now” to stay up to date ! We’re already writhing with network algorithms daily, so this will further complicate that relationship.

Marketing 110

Marketing YouTube Overview Instagram 110

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Engagement and community building is the time-consuming task of connecting with relevant social media participants. It requires creativity, experience with a variety of platforms, and very good communication skills. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms.

Social Media 168

Social Media Marketing How To Syndication 168

Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities. What conversations would be useful to your customers?

Groups 109

Groups Groups LinkedIn Template 109

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Search engines? This is probably the most straightforward way to start building a sense of community and driving conversations. This is especially important for B2B brands. Review sites?

Conversation 136

Conversation Review Marketing UGC 136

Convince & Convert

JULY 7, 2014

Captora has a very powerful engine that analyzes the entirety of your digital marketing efforts and the efforts of your competitors, in real-time (and all the time). It’s a game-changer for B2B. They gained 50 B2B clients in just one year, and are picking up momentum quickly. Two reasons for that.

Startup 168

Startup Crowdsourcing Badge B2B 168