Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121

B2B Communities Brands Loyalty 121

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new “marketing discipline”, called content marketing.

B2B 189

B2B Strategy Content Marketing 189

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

FEBRUARY 28, 2022

Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees. In such a competitive, fast-paced market, inefficiencies in your hiring workflow could turn off top talent. What Is Employer Branding?

Company 136

Company B2B Brands How To 136

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 124

Data B2B Notification Team 124

agora pulse

NOVEMBER 30, 2020

Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. Did you know that content marketing costs 62% less than outbound marketing but generates three times as many leads? Content Marketing.

Content 182

Content Marketing How To Social Media Management 182

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 136

Examples B2B ROI Analytics 136

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world. Jump Ahead What is an MQL?

B2B 69

B2B Campaign Statistics Data 69

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. In light of this, LinkedIn influencer marketing can be a game-changing addition to your overall Linkedin marketing strategy.

LinkedIn 108

LinkedIn Influencer Brands Marketing 108

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place?

LinkedIn 141

LinkedIn Tips Marketing B2B 141

Small Business Mavericks

MAY 21, 2012

When it comes to meaningful comments, and deep discussions, forget Facebook and Twitter. If anything, they can flood you with banal comments that take a lot of time yet deliver little in results. There are other sites where comments reach a more meaningful level, and often lead to much deeper conversations.

Comments 161

Comments Social Media Foursquare LinkedIn 161

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world. Jump Ahead What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Are you currently using LinkedIn tips for B2B marketing?

B2B 107

B2B LinkedIn Tips Marketing 107

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 142

Statistics Social Media Video Marketing 142

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. You should also engage in meaningful conversations by responding to comments, asking questions, and sharing your expertise.

B2B 131

B2B Education Meeting Engagement 131

Kikolani

OCTOBER 4, 2016

A lot of businesses fail to understand the importance of having a sound marketing strategy. These companies haven’t realized the value of having a marketing strategy to lead them forward. They rely on a combination of hard work and dedication (without marketing strategies) to reach their goals.

Strategy 156

Strategy Tips Marketing Resources 156

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Are you busy navigating the bustling world of digital marketing and business development? How's your song echoing in the market? How are you, your brand and your products and services positioned within your target market. Sales and marketing should be fun.

B2B 78

B2B Exercises Remix Team 78

Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Branded challenges like this engage your audience beyond typical call-to-actions such as likes, comments and shares. Offer resources during midterms and finals week. Promote hot in-store items.

Types 118

Types Instagram Brands Collaboration 118

Writtent Blog

JUNE 21, 2013

Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. Share your views on these ideas in comments below!

Comments 76

Comments Influencer Marketing Statistics 76

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. How do you know if your market is active in social media?

B2B 130

B2B Social Media Proposal Google Reader 130

Writtent Blog

APRIL 3, 2013

There’s a lot that goes into effective content marketing. I scoured the web to find the best resources on creating buyer personas and aligning them with your content marketing. She also offers workshops and coaching for in-depth and hands-on training, as well as a blog, templates, and other free resources.

Resources 95

Resources Hubspot Content Template 95

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. In this article, we’ll explore the close connection between social listening and strong content marketing practices. Respond to Both Positive & Negative Comments.

Content 118

Content FAQ Sentiment Hashtag 118

Kikolani

MARCH 19, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Letterman’s Twitter Top Ten, and what’s coming up on kikolani.com. The Resources Mashup. Why marketing is not evil. 10 social media tips for B2B marketers. Does link building through marketing work?

Mashup 112

Mashup Resources Twitter WordPress 112

Kikolani

NOVEMBER 19, 2010

The Resources Mashup. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Making Money Online / Online Marketing. 20 web design resources to help you build a great website – trying to make money online? Blogging / Writing.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Data Sentiment Metrics 69

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I’ve always made sure to connect with second-degree connections who comment on my posts.

LinkedIn 113

LinkedIn Tips Skills URL 113

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Here are some tips from marketing experts Anita Campbell of Small Business Trends and John Jantsch of Duct Tape Marketing , who spoke at the Corporate Executive Board’s Enterprise Council on Small Businesses Summit last June: – Be human.

B2B 102

B2B Marketing Small Business Technorati 102

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. If I’ve left out anything, your comments and suggestions would be most appreciated!). The normal response is, HELP! Pre-launch SMM Activities.

Social Media 168

Social Media How To Marketing Syndication 168

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Oktopost specializes in social media management for B2B companies. Ten Great Brand Monitoring Tools.

Tools 116

Tools B2B Sentiment Notification 116

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.

Influencer 160

Influencer Strategy Content Marketing 160

Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014.

Campaign 194

Campaign SMS B2B Case Study 194

Oktopost

OCTOBER 19, 2020

Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence. Understanding how social media contributes to your organization’s bottom line will help you make better decisions as to where to allocate budget and resources. . How Can I Benefit from Social Engagement Data?

Engagement 118

Engagement B2B Data Social Media 118

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 62

Examples B2B ROI Analytics 62

Keyhole.co

FEBRUARY 29, 2024

Engagement rate: Monitor comments, shares, replies, and message responses. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

APRIL 14, 2023

The Post Wizard is available in the Post Console when creating social media posts, in the Inbox when writing comment replies, and in the Story Message Editor when crafting advocacy messages. Real-life example: A B2B company was running an advocacy campaign to promote a new product launch.

Social Media Management 62

Social Media Management Social Media Tools B2B 62