Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 103

Analysis Sentiment Marketing How To 103

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Are you busy navigating the bustling world of digital marketing and business development? How's your song echoing in the market? How are you, your brand and your products and services positioned within your target market. Sales and marketing should be fun.

Exercises 78

Exercises B2B Remix Team 78

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). On the consumer side, one of the best examples of successful hashtag marketing is the famous watch brand, Daniel Wellington.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Examine social media discussions, comments, and reviews to identify common pain points of your target audience. Adjust marketing strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

JANUARY 12, 2022

Positive comments. Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway?

Conversation 136

Conversation Review Marketing How To 136

Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014.

Campaign 194

Campaign SMS B2B Case Study 194

Waxing UnLyrical

JANUARY 17, 2014

don’t look for me to reply to comments any time soon) … which turns Four. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. The result: PR is poorly integrated with the rest of marketing. Since I’m flying back to the U.S.

Press Release 182

Press Release B2B Curation Consultant 182

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. How do you know if your market is active in social media?

B2B 129

B2B Social Media Proposal Google Reader 129

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I've earned millions in salary and consulting contracts, 100 percent inbound driven.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Image via BigStockPhoto.com. That, in turn, can help move your buyers down the path to purchase.

Influencer 158

Influencer Strategy Content Vocus 158

Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. 4 content creation tips for B2B software companies.

B2B 187

B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

MAY 7, 2014

Don’t Ignore Distribution in Your Content Marketing. The Hidden Value of Influencers in B2B Content Marketing. Why: B2B content marketers face a lot of challenges. Please share in the comments below. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Social CRM 186

Social CRM B2B Conference Consultant 186

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media B2B Strategy Consultant 147

Waxing UnLyrical

AUGUST 4, 2014

What is Marketing Automation and How Does it Affect Social Media? How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Lee Odden shares some best practices for SEO and Inbound marketing. Please share in the comments below. Image: Trey Ratcliff via Flickr, CC 2.0.

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

SEPTEMBER 16, 2013

5 Metrics Every B2B Marketer Should Track. Eric Wittlake shares which data are essential for long-term marketing success. Please share in the comments below! Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. What steps do you follow to help your business take the lead?

Consultant 186

Consultant Skills Flickr Metrics 186

Waxing UnLyrical

MARCH 25, 2013

They do something I always say is more important than marketing. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day? Every business has such relationships. Great product.

Travel 254

Travel Price Consultant B2B 254

Convince & Convert

APRIL 15, 2011

Telling your story in a relevant, authentic fashion across a multitude of modalities is the marketing of the present (especially for B2B). Only somewhat recently did we start calling it “ Content Marketing &# – which is handy because you don’t have to spend as much time explaining the premise.

Content 115

Content Marketing Consultant Fashion 115

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. in savings over three years.

Atlassian 100

Atlassian ROI Social Media Collaboration 100

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

JANUARY 31, 2019

You may want to consult other sources for further details about the process. A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. What Is a Social Media Audit?

Social Media 184

Social Media Analysis Sentiment Comparison 184

Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. 4 content creation tips for B2B software companies.

B2B 100

B2B Consultant Collaboration Flickr 100

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It also allows you to add threaded editorial comments on the admin panel without having to send a separate email. He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Pretty nifty.

Tools 277

Tools Tips Marketing Social Media 277

Waxing UnLyrical

AUGUST 24, 2015

From likes to leads: The new metrics for B2B social selling. How to Measure PR and Marketing Outcomes on Snapchat. Please share in the comments below. . Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Know the Difference Between Your Data and Your Metrics.

Metrics 100

Metrics Social Media B2B Consultant 100

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Marketing Conference Consultant 167

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes.

Organization 101

Organization LinkedIn Strategy Social Media 101

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market? What are you about?

Feed 167

Feed Feedly Metrics News 167

Waxing UnLyrical

DECEMBER 16, 2013

Please let us know in the comments below! And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Storify 216

Storify Press Release Case Study Hashtag 216

Sprout Social

OCTOBER 7, 2020

For us, this has meant getting creative about the ways we can work with a business, by offering specialized training, webinars or consultancy contracts. RyTech provides digital marketing solutions that help their clients keep up with the ever-changing digital landscape. – Kate Istead, Head of Operations, Giraffe Social Media.

Strategy 114

Strategy Collaboration Consultant Team 114

Waxing UnLyrical

MAY 18, 2015

Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption,” writes Eric Wittlake for {grow}, as he explores what your business should be tracking when developing a thought leadership presence. Please share in the comments below. Have a look-see.

Insurance 100

Insurance Consultant Reputation Industry 100

Ari Herzog

NOVEMBER 12, 2012

I also manage the corporate Facebook, LinkedIn, YouTube, and Vimeo social platforms — as well as the Flextronics blog that is poised for tremendous growth once more people learn of its existence, subscribe, and comment. Please continue reading Introducing @Flextronics to the Social Web and leave a comment if inspired.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Waxing UnLyrical

JUNE 6, 2016

Integrated Marketing Communications Case Study: City of Hope . 3 Ways a B2B Software Company Improved Its Integrated Communications. Please share in the comments below. . Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Have you seen a great integrated communications campaign lately?

Case Study 100

Case Study Study Banking Campaign 100

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. Such changes could be design level changes or content level changes.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Webbiquity SMM

MAY 31, 2011

Particularly for consultants like me who work mostly out of sight of our clients, but really for any business, trust is absolutely essential to maintaining long-term client relationships and generating referral business. Demonstrate knowledge (through blogging, guest posts, comments, interaction on social networks, presentations, etc.).

Hubspot 188

Hubspot How To B2B Travel 188

Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 117

Social Media NGO ROI Research 117

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189