Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Convince & Convert

MARCH 4, 2010

But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

Metrics 130

Metrics Strategy How To Tourism 130

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. . Socialnomics: What Social Media Success Looks Like by Fuel Lines.

ROI 193

ROI Social Media Vocus Metrics 193

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. case study. vanity metrics. case study. vanity metrics. tumbling out of their mouth. Making the data work.

B2B 80

B2B Case Study Mobile Data 80

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Write engaging case studies to build niche expertise.

Reputation 59

Reputation Brands Construction How To 59

Writtent Blog

APRIL 2, 2014

CMI Case Studies. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. A Field Guide to the 4 Types of Content Marketing Metrics. The Grande Guide to B2B Content Marketing. Image credit: kapost.

Resources 99

Resources Content Case Study eBook 99

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Although earned media looks appealing to B2B marketers there are also some major stumbling blocks: Identifying and connecting with the right influencers. .

Case Study 40

Case Study B2B Project ROI 40

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Sprout Social

OCTOBER 25, 2022

However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. Case studies. Share a distinct point of view.

Strategy 131

Strategy Brands Hubspot Survey 131

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Small Business Mavericks

SEPTEMBER 21, 2015

While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Case studies, video content (emphasis mine), research-intensive content, and content that abides by the 12 quality metrics will be what gives businesses an advantage over their competitors.

Video 70

Video Marketing Case Study Mobile 70

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .

Case Study 131

Case Study ROI Social Media Team 131

Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Display testimonials linked to case studies in your sidebar. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

OCTOBER 18, 2010

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Alltop 148

Alltop Tips Hubspot Directory 148

Sprout Social

MARCH 21, 2017

While the exact nature of a marketing funnel tends to change from industry to industry, in most cases, it begins when a potential customer realizes they have a problem that needs solving or at least becomes aware that your brand might be able to help them in some way. They carefully evaluate your offerings (and those of your competitors).

Social Media 105

Social Media Marketing How To Metrics 105

Writtent Blog

APRIL 1, 2013

33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. Step #13: Embrace Metrics. Metrics and analytics are the modern marketers’ best friend. Step #4: Act Quickly. Step #15: Don’t Be a Spammer.

Brands 108

Brands Content B2B Wireless 108

Convince & Convert

APRIL 11, 2016

Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. A great example of a relevant topic comes from a recent case study webinar covering a large automobile dealership. Remember, people buy when they are in pain and have money to solve it.

Case Study 60

Case Study Tips Metrics Education 60

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. They know I am writing a case study about it, but have not seen this post pre-publication. Second, you probably need more content. You need content to address each persona.

Analytics 164

Analytics Content How To Software 164

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. However, regardless of how many resources your business puts towards analyzing metrics, the intelligence can’t repair a broken strategy.

ROI 74

ROI Process News Content 74

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms. Chemistry is key.

Social Media 168

Social Media How To Marketing Syndication 168

Convince & Convert

FEBRUARY 17, 2016

Whether it’s a YouTube star, a SnapChat phenomenon, a B2B industry thought leader, or a particularly passionate customers with little audience but a lot of enthusiasm, real people have become the broadcast networks of the modern age. How do you get your content seen, heard, and played? People Are the New Media. highlight to tweet).

Influencer 60

Influencer Marketing Nielsen Case Study 60

Pam Moore

SEPTEMBER 9, 2020

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Top Metrics to Optimize Your Sales and Marketing Conversion Funnel in Each Stage .

Conversation 78

Conversation Template Templates Marketing 78

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? Maximize case studies Ah, social proof.

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. So what makes Google+ special? What are the best practices for business use of the platform? ” Google+ for SEO?

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Convince & Convert

AUGUST 25, 2011

I’m doing a session on Content Marketing Metrics, and a 7-minute burst session at lunch, where I’ll be trial ballooning some concepts for my next book. Marketing Sherpa B2B Summit (September 26-27 Boston). Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA.

Eventful 127

Eventful Social Media B2B Conference 127

Oktopost

JANUARY 17, 2024

Tracking metrics and proving ROI from demand generation has been historically tricky. Building a trackable funnel starts with knowing your key demand generation metrics and creating a strategy to track these over time. These metrics help you establish whether your audience is engaged and how much they know about your brand.

Metrics 62

Metrics Cost Hubspot Analytics 62

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Writtent Blog

FEBRUARY 14, 2014

Lean is a metrics-driven mindset that guarantees transparency and an objective approach to the everyday decisions you make as a marketer and a growth hacker. In addition to a steady stream of content on emerging trends, you’ll find case studies and eCourses on analytics, mobile marketing, and user onboarding. QuickSprout.

Resources 111

Resources Startup Marketing Handbook 111

Writtent Blog

MARCH 10, 2014

These questions, and many more, were answered in the following case studies from leading marketing agencies. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. Or what if you’re trying to create simple, accessible content around a really complex and technical product?

Content 85

Content Marketing Energy Case Study 85

Writtent Blog

JULY 9, 2013

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine.

Case Study 105

Case Study Study Research Report 105

Pam Moore

SEPTEMBER 20, 2020

Why engagement is a key metric and goal you should be driving on LinkedIn. Why you should be very careful when using automation on LinkedIn to drive engagement. How to tap into the power of the OPC (other people's content and community) for massive engagement.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Oktopost

APRIL 7, 2022

So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? In B2B especially, customers are likely to be on a retainer or may make regular purchases. Case studies. Another key metric in determining brand awareness can be found through social listening: share of voice.

Social Media 118

Social Media How To Metrics B2B 118

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. 67% of organizations rely on lead generation as the singular metric of their content’s success. Why Is Lead Nurturing Essential for B2B Marketers? In part, this is because of the longer sales cycle endemic to B2B.

B2B 165

B2B ROI Campaign Buy 165

Diva Marketing Blog

MAY 23, 2012

Diva Marketing/Toby : Understanding that Pinterest is still in its infancy, especially in terms of b2b, what are your measures for success? Useful features like sentiment analysis and author metrics can help analysts work out how companies are faring on Pinterest, and how they might be doing that.

Social Networking 92

Social Networking eBook Analysis API 92

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Those case studies are very valuable for Flock Freight, but on social, talking about ourselves all the time doesn’t resonate.

Travel 93

Travel B2B Automotive Campaign 93