Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Create clear social media goals The key to a successful social media strategy lies in clearly defined goals and measurable KPIs that align with broader business objectives.

B2B 69

B2B Social Media Strategy Reputation 69

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

B2B 259

B2B Examples Company Instagram 259

Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). LinkedIn for B2B Social. Social media deserves more investment.

B2B 130

B2B Social Media Strategy How To 130

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. What is influencer marketing strategy?

B2B 69

B2B Influencer Strategy Industry 69

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The mood and behavior of your audience have changed, and so too must your marketing strategies.

B2B 136

B2B Social Media Strategy LinkedIn 136

Audiense

OCTOBER 20, 2023

Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers. So it’s no surprise that influencer marketing is booming among B2B companies.

B2B 86

B2B Influencer Examples Campaign 86

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . How Marketing Automation Helps Your B2B Marketing.

B2B 118

B2B Strategy Marketing Social Media Management 118

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

B2B 62

B2B Metrics Social Media Social Media Management 62

Webbiquity SMM

JANUARY 24, 2023

While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year. Here’s a preview of five social media advertising strategies to look forward to in 2023.

Advertising 238

Advertising Social Media Strategy Authentication 238

Koka Sexton

FEBRUARY 16, 2023

At first glance, the movie Bullet Train and the world of business-to-business (B2B) marketing may seem like vastly different subjects with little in common. Now let’s consider B2B marketing. Like the movie Bullet Train, B2B marketing can be fast-paced and unpredictable. First, let’s consider the movie Bullet Train.

B2B 69

B2B Training Strategy Compete 69

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance. Engagement and Retention.

Metrics 140

Metrics B2B ROI Advertising 140

Oktopost

MARCH 13, 2023

Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions.

Social Media Management 118

Social Media Management B2B Data Social Media 118

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. Source Get deeper insights into social selling wins with a specialized platform This is where dedicated B2B social media management platforms like Oktopost come into play.

ROI 62

ROI B2B Organization Platform 62

Oktopost

APRIL 6, 2023

Want to hear more from renowned B2B marketing leaders? Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points. In the B2B world, social listening is an essential practice for B2B organizations that want to create an effective B2B social strategy.

Atlassian 118

Atlassian Strategy B2B Apple 118

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Content is a vital component of every digital marketing strategy. Build a Robust Content Marketing Strategy for Your Company. Email Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Koka Sexton

DECEMBER 7, 2022

Home Alone and creating a B2B marketing strategy may not seem like they have much in common at first glance, but upon closer examination, there are actually some interesting comparisons that can be made between the two. Key similarities between Home Alone and B2B Marketing.

B2B 92

B2B Marketing Resources Comparison 92

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Webbiquity SMM

JULY 2, 2019

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. B2B marketing can be tough, especially when so many campaigns look the same. Even in B2B, buyers are actual humans with feelings. Using Cats Gives Your B2B Marketing More Authenticity. Cats Grab Our Attention.

B2B 170

B2B Meme Marketing Authentication 170

Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . If you want successful marketing campaigns, you must choose the best platforms to advertise your products. In fact, 80% of the total B2B leads come from LinkedIn.? . It has more than 2.93

B2B 96

B2B Platform Social Media YouTube 96

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Oktopost

JUNE 20, 2023

In this episode of Behind the Post, host Olivia Messina sits down for a solo episode to discuss strategies you can implement if advocacy shares start to dip. Passionate about humanizing B2B brands, building communities, and developing her personal brand, she manages all social accounts and heads the Oktopost employee advocacy program.

Strategy 118

Strategy B2B Apple Hosting 118

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. What do you want your social media campaigns to achieve? We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return. The last few years have been tougher than ever.

ROI 174

ROI B2B Social Media Brands 174

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. You’ve decided to commit to producing B2B video content?

B2B 111

B2B Video Strategy Marketing 111

Oktopost

JANUARY 30, 2023

B2B companies use social media to increase their reach and talk with their prospects, and they need to do it wherever their customers are. TikTok has also recently emerged as a powerful and valuable tool for B2B marketers, driving brand awareness and affinity. We’ve added TikTok as a fully supported network in our platform!

B2B 62

B2B Strategy Social Networking Collaboration 62

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best.

Strategy 52

Strategy Twitter Tips Marketing 52

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. How are goals and strategies for content marketing changing? LinkedIn is, of course, the top social media platform for B2B marketers. CPM) compared to brand awareness campaigns ($0.34 CPM) or sales ($2.39

Research 257

Research Report Social Media CPM 257

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

B2B 136

B2B Brands Marketing How To 136

Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. But where do B2B marketers fit in? Enter Haily Moulton, Social Growth Marketer at Biteable, and the face behind Biteable’s YouTube and TikTok strategies. How has she done it? Meet Haily.

B2B 118

B2B Social Media Management Apple YouTube 118

Oktopost

JUNE 18, 2019

With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”. The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Strategy 1: Outbound Marketing.

B2B 95

B2B Strategy Marketing Conference 95

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C.

B2B 62

B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C.

B2B 62

B2B Content eBook Apple 62

Socialmedia.biz

NOVEMBER 15, 2020

To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. Before launching a B2B growth hacking strategy, you need management buy-in. This may involve a presentation explaining B2B growth hacking and how you intend to proceed. . Get management on board. Activation.

B2B 107

B2B Affiliate marketing Case Study Discount 107

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . Why Use YouTube for B2B Marketing? How popular is YouTube?

B2B 132

B2B SEO YouTube Tools 132

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead.

B2B 125

B2B Examples Discount Campaign 125

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

B2B 88

B2B LinkedIn Marketing How To 88