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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. What are the best practices and frameworks for creating such a strategy?

Strategy 226
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” You think your B2B company’s product or services are boring? Wait, what? Start Iterating. Don’t Think International. Take What’s Yours.

Content 72
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. A fantastic piece of content that breaks through and resonates with people can make up for a lot of bad strategy and weak promotion.

Strategy 149
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

I was watching a video where one content marketing evangelist went through the strategy and creation of content in great detail , but completely ignored the importance of promoting content. At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 318
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] [link] Adrientweet Kurrently va révolutionner la recherche en couplant les résultats Twitter avec ceux de Facebook ! So far so good. Im Jay Baer.

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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Social media needs to be coupled with a creative strategy for maximum effectiveness, especially as everyone and their mothers join these sites and services to market themselves, their services, or their products. We did a six hour training on strategies for social media for $97 and several people said “too expensive.&#