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Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges

The Realtime Report

However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%. Fullmoon Digital, founded by Derek Chew, a former early Yahoo!

Marketing 172
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Web Presence Optimization, Reloaded

Webbiquity SMM

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Why is web presence optimization important? Crunchbase is an important place for any technology-related company to have a profile.

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The Essentials of B2B Search Marketing

Oktopost

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118
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What Is Your One Big Truth About Social Media?

Diva Marketing Blog

Facebook, Yahoo, Google and others have a lot to learn from these guys. How do we arm buyers in the market to operationalize their problem diagnosis to reach them early enough to be a trusted advisor in their buying process and throughout their life cycle as a customer? How Do You Build B2B Relationships Using Social Media?

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4 Simple Steps to Get Sponsorship from Media Agencies

ProBlogger

The role of the media agency is to buy media space on behalf of advertisers. Many agencies are understaffed and often, the detailed planning and buying work falls on a junior. Call the agency reception and ask who manages the buying for the account. This is a source of revenue most bloggers neglect. What does a media agency do?

CPM 41
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Twitter 257
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Please Help Me Pick a New Look For My Blog

Convince & Convert

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), but a right-hand location on content sites. I completely missed it in the first two headers, but noticed it readily in the third. All rights reserved.

Disqus 109