Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? The answer is when they want to buy, of course. But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website.

B2B 88

B2B Marketing Paid Search Buy 88

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

LinkedIn 129

LinkedIn Products B2B Review 129

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. The buying process The buying process is the step-by-step path a customer follows to make a purchase decision.

Examples 103

Examples Template Templates How To 103

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Koka Sexton

AUGUST 11, 2023

According to a survey conducted by CMI and MarketingProfs, 90% of B2B marketers feel that content operations (30%) and content strategy (29%) are the areas where they require the most attention to improve their content marketing efforts. This means focusing on content operations rather than content creation.

Content 52

Content Marketing Repository B2B 52

Oktopost

OCTOBER 20, 2021

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. For B2B marketers, finding new and promising leads is a never-ending challenge. What are the benefits of content personalization for B2B? Their demographics?

Content 122

Content B2B Statistics Data 122

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Unfortunately, these surveys take weeks (if not months) to design and distribute. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. What’s more, according to a survey by Regalix Inc.,

B2B 40

B2B Mobile SMS Tips 40

Sprout Social

JANUARY 26, 2023

You might even read online reviews before you buy, to make sure you’re getting exactly what you expect. They aren’t necessarily offering the best product on the market, but it’s the most coveted because everyone else is buying it. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Discount 126

Discount Marketing How To B2B 126

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Simply put, when a social CEO is the prominent human face of a B2B company, that company is easier and more appealing to do business with. In BRANDfog’s survey of 1,000 corporate employees, 83% of US respondents and 73% of UK respondents.

Company 124

Company B2B Loyalty Survey 124

Oktopost

JANUARY 17, 2021

Here are 4 Employee Advocacy Templates to Boost Your Program Success: Employee Advocacy Survey. Here is a template of questions for the kick-off survey that can be used any time throughout an advocacy program to help guide program leaders in the right direction: Download the Employee Advocacy Survey. What’s that old saying?

Template 77

Template Templates Survey B2B 77

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences.

Social Media 115

Social Media Sentiment Survey Marketing 115

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

APRIL 30, 2020

In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. We’ve all had to adapt to a new reality, but buying, selling, and hiring still needs to happen. Why Use LinkedIn Events?

Eventful 128

Eventful LinkedIn B2B Microsoft 128

The Realtime Report

FEBRUARY 3, 2019

There is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from Visual Objects , a portfolio website that showcases work from top creative firms from around the world. Offers and Promotions on Social Media Don’t Influence Millennials.

Influencer 79

Influencer Social Media Survey B2B 79

Webbiquity SMM

DECEMBER 12, 2018

Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business. The post Digital Marketing Trends to Watch in 2019 appeared first on B2B Marketing Blog | Webbiquity. Currently, social media is primarily used for customer service (i.e.,

Trends 166

Trends Marketing Influencer B2B 166

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Social Media Strategies Summit

FEBRUARY 24, 2021

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. “Me too,” says the other. “I Business is booming!

Social Media 147

Social Media Strategy Sentiment Marketing 147

Waxing UnLyrical

AUGUST 2, 2018

Focus on the benefits of working with/buying from you. Create surveys. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. Send out a survey & outline your content strategy.

How To 62

How To B2B Training Survey 62

Sprout Social

NOVEMBER 23, 2022

Tip 8: Secure executive buy-in. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. 8: Secure executive buy-in.

LinkedIn 114

LinkedIn Tips Curation Training 114

Pam Moore

NOVEMBER 23, 2020

Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality. Remember, an idea is only an idea if you don't have the funding, energy or needed support to ever execute it. Do any or all of these problems sound familiar?

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality. You lack needed support and buy-in for your social media program and plan. Buyer Persona Worksheets (editable worksheets for both b2b and b2c).

Training 78

Training Marketing Consultant Template 78

Buffer Social

JULY 23, 2019

Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. In fact, studies show that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. Take this stat from the Trust Baromter survey.

Influencer 75

Influencer Strategy Marketing Survey 75

Sprout Social

APRIL 26, 2022

According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business. Looking for some must-follow B2B startup CEOs. Developing a clear plan that clearly illustrates your executives’ role, time commitment, goals and return is the first step to securing buy-in.

Strategy 86

Strategy How To Training ROI 86

Sprout Social

JANUARY 25, 2022

Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. A basic customer journey map will include the buying stages (and support touchpoints) a customer goes through. They’re detailed with everything from demographics to interests to buying behavior.

Examples 91

Examples Template Templates How To 91

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. The Keys to Growth Hacking Success.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. GlobalWebIndex also found that nearly three-quarters of all global consumers surveyed approve of promotions, offers or loyalty perks for customers during this time. million messages throughout the month.

Strategy 142

Strategy Metrics Hubspot Retail 142

Convince & Convert

MARCH 11, 2016

This is a danger inherent when content creation is outsourced, but even when handled in-house, copywriting can be fatally disconnected from the real world of buying and selling. In B2B, this can be done by accompanying sales reps in the field, making initial sales presentations, follow-up presentations, and routine customer service calls.

Conversation 60

Conversation Brands B2B Meeting 60

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). B2B Lead Blog ). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MARCH 8, 2012

Forrester’s consulting division did a survey of over 100 V.P. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media. Eric: Yeah. Jay: So we will see what happens.

Company 120

Company Instagram B2B Survey 120

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 117

Social Media NGO ROI Research 117

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Twist Image

NOVEMBER 23, 2016

B2B, B2B, small, medium and large enterprises. This is what the Chief Marketers Officers believe: "During February and March 2016, Accenture surveyed 847 CMOs and 535 CEOs worldwide about the impact of disruptive growth on their businesses. Because they're buying startups? It's everywhere. I find this hard to believe.

Startup 40

Startup B2B Mobile Publishing 40

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. In fact, it’s a common misconception that a specific click or download means that a lead is ready to buy. Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team.

Data 117

Data Marketing How To Collaboration 117

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on. Share this on Mixx.

ROI 193

ROI Social Media Vocus Metrics 193