Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Share it on StumbleUpon. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso?

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Types Content Case Study Press Release 255

Buzz Marketing for Technology

JULY 14, 2010

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C.

Proposal 171

Proposal StumbleUpon Digg Project 171

Webbiquity SMM

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Why is web presence optimization important? Then you can move on to whichever more advanced tactics are relevant to your business.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Share it on StumbleUpon. Post on Google Buzz. Tweet This!

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ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Share it on StumbleUpon. How To Use Linkedin To Generate Business by Search Engine Land.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Ask them if they are familiar with StumbleUpon, Digg, Quora, and Google+. She writes for an online resource that gives advice on topics including business insurance to small businesses and entrepreneurs for the leading B2B Directory , Business.com. [ Like this post?

Marketing 162

Marketing Insurance Directory SEO 162

Buzz Marketing for Technology

DECEMBER 15, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. This is why today on Facebook seems so familiar to me – while the buying process is less about keywords and more about precise targeting – the costs seem awfully familiar.

Advertising 261

Advertising B2B Facebook Adwords 261

Buzz Marketing for Technology

JULY 7, 2010

He has a forthcoming book that I am also really looking forward to reading called the B2B Executive Playbook where he will be talking about how to create sustainable and predictable growth. So tell me about the typical concentration of B2B customers versus B2C customers? Where can B2B Marketers begin to improve their results?

Groups 183

Groups Groups B2B Forums 183

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Reddit and StumbleUpon drive the least engaged visitors. B2B Marketing Insider ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. Share it on StumbleUpon. Share this on Facebook.

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Tips Press Release Reputation B2B 179

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. billion by 2014.

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Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy.

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Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). MarketingSherpa’s Top 7 B2B Case Studies for 2010 (64 pages).

Report 174

Report Social Media B2B GPS 174

Convince & Convert

JUNE 12, 2013

Paid Media: Buying Attention at Bargain Basement Prices. Some paid content promotion tactics that can be very effective include: StumbleUpon Paid Discovery – StumbleUpon lets you buy clicks at low, low prices fromsocially engaged visitors. If you take one thing away from this blog post, the answer is No.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Techipedia: Tamar Weinberg

JANUARY 5, 2009

StumbleUpon How to Become a Top StumbleUpon User (or Why You Shouldn’t Really Bother) (Dosh Dosh): Maki gives a straight honest assessment of the social bookmarking site. Internet Marketer’s Guide to StumbleUpon (ViperChill): A beginner’s guide into using StumbleUpon for your marketing efforts.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

JANUARY 13, 2015

This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks. ” The Top 8 Social Networks For Business by B2B Marketing Insider. ”), StumbleUpon, Google+, Triberr, and Facebook.

Social Media 100

Social Media Marketing B2B ROI 100

The Marketing Blog

JANUARY 9, 2008

Site users can Create & Share unique designs, Buy unique collection of designs and Sell their collections at a % commission. Primarily users can create their own designs or buy pre-designed T-shirts. which are into B2B businesses. Since then, there are several other websites that have come up. They are such sites on web3.0

Startup 104

Startup Web 2.0 Retail Price 104

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. The author makes an intriguing case, but I’m not sure I buy it (particularly given that he follows over 1,300 people on Twitter). Share it on StumbleUpon. Share this on Facebook.

Tools 193

Tools Twitter Tips Hubspot 193

Rebekah Radice

APRIL 30, 2017

Disclaimer: Some of the links in this post are affiliate links which means that if you decide to buy, I will earn a commission. This is the number one content marketing choice for most B2B and B2C businesses. Stumbleupon. BONUS: Want to start your blog today? Content That Educates. Have a long sales cycle? Blog Engage.

Domain Name 144

Domain Name How To WordPress Meme 144

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. B2B Marketing Insider ). B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. B2B PR Sense Blog ).

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Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Their goal is to send press pitches, not to buy ads on your site. If it doesn’t say “media buyer&# or if they haven’t explicitly asked for your media kit, chances are they can’t follow through with an ad buy. B2B correspondence should be polite and respectful foremost. I don’t think so.

Blogger 177

Blogger Press Release Advertising Review 177

Viper Chill

APRIL 26, 2010

Facebook for me is a lot of work, for a small audience of people who are not in the learn, buy or convert mode. StumbleUpon One of my favourite time wasters and ways to find new websites, StumbleUpon, has over 10 million people who have installed their toolbar and are actively using the service.

Social Media 80

Social Media Strategy Digg Forums 80

Rebekah Radice

APRIL 30, 2017

Disclaimer: Some of the links in this post are affiliate links which means that if you decide to buy, I will earn a commission. This is the number one content marketing choice for most B2B and B2C businesses. Stumbleupon. BONUS: Want to start your blog today? Content That Educates. Have a long sales cycle? Blog Engage.

Domain Name 60

Domain Name How To WordPress Meme 60

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ). 77% of buyers are more likely to buy from a company if its CEO uses social media. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). B2B Infographics ). B2B Infographics ).

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Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

APRIL 14, 2010

Abuse is bound to happen in any area that lends itself to marketing potential – should we drop it just because it’s being flooded by newbies that scream buy from me? Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Social Media 267

Social Media SEO Blogger Communities 267

Convince & Convert

MAY 10, 2012

Does that mean that people from Pinterest actually buy things from you? Jay : No question, especially if you’re in B2B, where you have smart phone penetration that’s upwards of 80 percent in most cases. Marcus : Because we don’t practice buying pools until we actually own a pool, right? Marcus : Oh man.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. Social media has dramatically altered the buying process as well as marketing practices. 10 Essential Social Media Tips for B2B Marketers by Mashable. 10 Essential Social Media Tools for B2B Marketers by Mashable. You need help from the power users in that community.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Audiences there are large, but they are there to connect, not to buy. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

JANUARY 24, 2012

Tumblr is now attracting over 90 million unique visitors every month; StumbleUpon drives over 50% of all social network traffic) as well as helpful how-to’s (e.g., B2B Social Media Guides. Turn B2B Buying Into a Social Experience by iMedia Connection. Jeff Bullas shares some interesting social media statistics (e.g.,

Social Media 190

Social Media Tips ROI Nielsen 190

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. Use Digg, StumbleUpon, Del.icio.us Comment frequently (and meaningfully) on blogs that write about you and your posts. Not everyone needs a blog.

Social Media 280

Social Media Brands Technorati RSS 280