Social Media Strategery

AUGUST 8, 2010

We talk often about what department should lead social media, how to get leadership buy-in for social media, or what technology should be used, and while those are important discussions to have, you should be focused on identifying WHO should be leading the social media initiatives. . Billable hours and reporting is not everything.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). And I look forward to buying as many of you a cocktail as possible on publication date. Hopefully, the book buying public agrees next year.

Upcoming 124

Upcoming Project News Social Media 124

Webbiquity SMM

MARCH 23, 2011

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Global monitoring capability adds cost and complexity to a tool, so don’t buy it if you don’t need it, but for multinational businesses, this is essential functionality.

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

FEBRUARY 23, 2012

An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. They surveyed about 2,500 B2B consumers or buyers. Are we thinking about social media marketing in the context of influencing buying decisions? One of the tools we use is Radian6. Eric : I know. Eric : Exactly.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

AUGUST 18, 2010

Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. I think showing the different questions to ask will help PR firms define overall goals much more efficiently. All rights reserved.

Questions 160

Questions Social Media Consultant Education 160

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog, PPC Strategies , covers B2B search marketing, bid mangagement, Internet marketing, PPC, and more. Amber Naslund.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Thanks for the Radian6 shout-out! Thanks for the Radian6 shout-out! Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. Social media has dramatically altered the buying process as well as marketing practices. 10 Essential Social Media Tips for B2B Marketers by Mashable. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

MARCH 16, 2010

I don't want to play Mafia Wars, buy a cartoon pig or anything else. Those are the people I am interested in. Teens don't pay for statistical consulting services. Facebook is annoying as $#@! to people like me. It is easier to choose your twitter stream and focus it. All rights reserved.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

APRIL 9, 2012

While it’s no threat to professional monitoring tools like Radian6 , it’s a decent, free, quick-check tool for smaller companies and one-off searches. Nine companies B2B marketers should know about by Velocity Partners. Content Tools: This Week in Social Media by Social Media Examiner.

Review 200

Review Tools Social Media Klout 200

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. Comment frequently (and meaningfully) on blogs that write about you and your posts. Be sure to stay aware of those. Home base is your blog/website.

Social Media 280

Social Media Brands Technorati RSS 280