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From Rhetoric to Revenue: the Rebirth of Social Media as a B2B Growth Engine

Oktopost

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. One factor to remember is that if you are using cookies to collect user data, you should clearly reveal this to your users in a privacy policy on your website.

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The Top 10 B2B Marketing Strategies for 2019

Oktopost

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. Strategy 4: Direct Media Buys. For digital marketers, that’s even more important.

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Tech Predictions for 2023

The Realtime Report

Improving existing payment infrastructure will mean adopting low-risk, high-value products like one-click purchasing, Apple Pay and Buy Now, Pay Later tools. With the Fed’s entry into B2B payments, enterprise payments, which have typically lagged behind consumer-facing payments, will innovate to new standards of ease, convenience, and speed.

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The Complete Guide to LinkedIn Events

Oktopost

We’ve all had to adapt to a new reality, but buying, selling, and hiring still needs to happen. In addition to creating and describing the event, the organizer can adjust the event’s privacy settings, send out invitations, provide permission for other attendees to send invites, rescind invitations, and remove attendees.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

75% of B2B buyers use social media to make buying decisions. Social Data Analysis Cons Data privacy Data security can be a challenge when collecting and analyzing social data. Therefore, recognizing the significance of individual privacy rights and the responsible processing of personal data is crucial.

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Intel Museum of Me: Brilliant Example of Visual Marketing

Mindjumpers

Not to forget, it is ‘allow’ gated, if you have privacy concerns! Personally, I feel this is a really innovative way to create awareness about a product, which customers do not directly use and is more sort of B2B. So next time while buying a laptop, we would remember to check if it has the latest Intel core 2 processor!

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