2017 Content Marketing Editorial Calendar Template and Tutorial
Pam Moore
DECEMBER 11, 2016
It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy. 70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%).
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