Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. The trick is knowing what metrics to identify and how to measure them. Studies have shown that about half of all marketers are only using the most basic metrics to measure the results of their efforts. Website Traffic.

B2B 125

B2B Marketing Metrics ROI 125

Oktopost

NOVEMBER 14, 2022

It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy.

B2B 69

B2B Influencer Strategy Industry 69

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

B2B 171

B2B Brands LinkedIn Groups 171

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 219

B2B Strategy Marketing Metrics 219

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? How to Succeed with B2B Facebook Ads.

B2B 118

B2B Facebook How To Campaign 118

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead. Get personal.

B2B 125

B2B Examples Discount Campaign 125

Oktopost

MAY 16, 2022

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.

B2B 91

B2B Engineering Social Media Privacy 91

Webbiquity SMM

MAY 9, 2023

Each objective requires a different approach and set of metrics to track progress. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place. Measurable: Determine the right set of metrics to use to measure progress toward and achievement of your goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. And then we’ll show you which metrics to measure when you’re using them to achieve results tailored to your brand’s goals.

Metrics 145

Metrics Analytics Instagram Tools 145

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The main purposes of influencer marketing are: To get the influencer’s followers to buy your product To increase your brand reputation To build trust with a wider audience Higher-quality engagement. How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Webbiquity SMM

MARCH 28, 2011

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

B2B 190

B2B Social Media Case Study Study 190

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Oktopost

MAY 22, 2023

She gives her insights into measuring success beyond vanity metrics to track brand awareness and conversions. To wrap the show, Chloe shares how she’s approaching launching an employee advocacy program and the tactics she’s using to get the wider organization’s buy-in! Watch the live recording: Love going Behind the Post?

Strategy 118

Strategy Tips Apple Social Media Management 118

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Social Studio integrated and allowed publishing, engaging, and metrics across several social media platforms: Facebook. People buy from people – not brands.

B2B 131

B2B Social Media Management Metrics Social Media 131

The Realtime Report

APRIL 13, 2023

However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%. Good agencies can help SMBs prioritize the best bang for their buck by carefully tracking a number of metrics, including ROI,” reports Derek Chew.

Marketing 172

Marketing ROI Small Business Yahoo 172

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. The bottom line is that creating a solid, measurable, B2B social media strategy is extremely difficult, and to say that the enterprise just doesn’t have a clue, though it makes for great copy, just isn’t true. Now snap B2B on top of that.

Social Media 164

Social Media B2B Metrics Analytics 164

Pam Moore

FEBRUARY 24, 2018

Mark also highlights that engagement is a key metric. Instead we look at different metrics that determine how engaged our audiences are. Had I only been focused on engagement metrics to make Mark Zuckerberg and the Facebook news feed algorithm happy, I would have never landed such an amazing client.

Feed 167

Feed Feedly Metrics News 167

Oktopost

MARCH 11, 2020

As you begin your due diligence in searching, pay close attention to solutions that play nicely with your current martech stack , are seamlessly connected to your social media management platform and act as a complete social media management suite for B2B. Today’s B2B buyers trust people, not brands. Tracking Metrics That Matter.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

NOVEMBER 6, 2023

Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. Social media platforms allow you to reach your target audience B2B buyers are now looking to social media when researching solutions. Sales teams across the globe are now cashing in on its success with the advent of social selling.

B2B 84

B2B Team Conversation Education 84

Oktopost

FEBRUARY 28, 2021

As you begin your due diligence in searching, pay close attention to solutions that play nicely with your current martech stack , are seamlessly connected to your social media management platform and act as a complete social media management suite for B2B. Today’s B2B buyers trust people, not brands. Tracking Metrics That Matter.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. The 2020 buyer journey is an online journey. What about manufacturing?!”

B2B 136

B2B Marketing Construction Committee 136

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

JUNE 16, 2014

You know when somebody buys. Content Marketing content marketing content metrics content strategy marketing sideways' It’s actually much easier in business to business because you have insight into the purchase process. They’ve got to fill out paperwork or talk to a salesperson.

B2B 158

B2B Content Marketing Metrics 158

Convince & Convert

JANUARY 8, 2015

Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. Generally speaking, B2C teams don’t use CRM or sync up with their marketing automation systems as much as a B2B team will. One obvious reason is that the B2C lead life cycle is rarely as persistent and long as the B2B cycle.

B2B 60

B2B Strategy Marketing How To 60

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

NOVEMBER 23, 2022

Tip 8: Secure executive buy-in. LinkedIn advocacy metrics. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars.

LinkedIn 114

LinkedIn Tips Curation Training 114

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Another key to growth hacking is to use what are known as pirate metrics. Pirate” growth hacking methods get their name from the acronym created by the five metrics involved: AARRR.

Strategy 144

Strategy Metrics Process B2B 144

Keyhole.co

MARCH 28, 2024

If you’re in real estate specializing in house flipping, research on the demographics, psychographics, and attributes of individuals interested in buying and selling properties. You can base your performance on the abovementioned metrics: impressions, engagement, clicks, follows, and reach. Regularly review and update your profile.

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. trillion U.S. dollars in 2022. Getbee readily solves this problem. markets.

Retail 91

Retail Video Microsoft Loyalty 91

Social Media Strategies Summit

FEBRUARY 24, 2021

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Measure Key Social Listening Metrics. “Me too,” says the other. “I

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

JULY 14, 2023

Missed opportunities Dubious prospects buy nothing. You are less likely to be aware of the points on the buying journey where your leads drop off. Little wonder why 40-70%+ of qualified leads are still not ready to buy. Instead of different measurement approaches, work together to develop shared metrics.

Collaboration 77

Collaboration Marketing Team Hubspot 77