Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. You’ve decided to commit to producing B2B video content?

B2B 111

B2B Video Strategy Marketing 111

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The main purposes of influencer marketing are: To get the influencer’s followers to buy your product To increase your brand reputation To build trust with a wider audience Higher-quality engagement. How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Oktopost

MAY 22, 2023

In this episode of Behind the Post, host Olivia welcomes Chloe Stevens , the Senior Content and Social Media Manager at UpSlide. To wrap the show, Chloe shares how she’s approaching launching an employee advocacy program and the tactics she’s using to get the wider organization’s buy-in!

Strategy 118

Strategy Tips Apple Social Media Management 118

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. Strategy 4: Direct Media Buys. You can accomplish that by hosting conferences.

B2B 95

B2B Strategy Marketing Conference 95

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the Recording: Want to hear more from renowned marketing leaders?

B2B 118

B2B Apple Loyalty Hosting 118

Oktopost

JULY 6, 2022

Want to hear more from renowned B2B marketing leaders? Lastly, Adam offers some of his best tips to fellow marketing leaders who may be needing to gain buy-in from leadership to launch a program of their own. Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience.

Organization 125

Organization B2B Apple Meeting 125

Webbiquity SMM

JANUARY 24, 2023

Hosting frequent live sessions on platforms like TikTok, Instagram, and Facebook encourages customers to see the benefits of live shopping , increases brand engagement rates, and has a positive effect on follower count. The post New Social Media Advertising Strategies for 2023 appeared first on B2B Marketing Blog | Webbiquity.

Advertising 238

Advertising Social Media Strategy Authentication 238

Oktopost

APRIL 7, 2022

Senior Director, Global Marketing at VISA, Avnita Gulati, talks about Account-based marketing and how to apply it properly with buy-in from the whole team. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Avnita Gulati, Senior Director, Global Marketing at VISA , with over 12 years in the B2B industry.

B2B 62

B2B Apple Marketing Buy 62

Oktopost

NOVEMBER 28, 2021

Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. When it comes to success in B2B, Rich knows buyer activity matters because it shows the real demand organizations would otherwise miss. Catch all episodes here. Meet Rich Stone.

Data 69

Data B2B Apple Hosting 69

Oktopost

APRIL 30, 2020

We’ve all had to adapt to a new reality, but buying, selling, and hiring still needs to happen. Whether involved in essential operations or just trying to get through these challenging times, businesses still need to plan and host events. If you’ve ever hosted a Facebook event, you should feel right at home with LinkedIn events.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Sprout Social

JANUARY 26, 2023

You might even read online reviews before you buy, to make sure you’re getting exactly what you expect. They aren’t necessarily offering the best product on the market, but it’s the most coveted because everyone else is buying it. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Discount 127

Discount Marketing How To B2B 127

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. trillion U.S. dollars in 2022. Getbee readily solves this problem. markets.

Retail 91

Retail Video Microsoft Loyalty 91

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media? Where did my leads originate from?

Engagement 118

Engagement B2B Data Social Media 118

Social Media Strategies Summit

FEBRUARY 18, 2021

Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. Now, consumers don’t even need to leave the platform entirely but can buy directly from social media. You can simply look at a social media post and click on the product you like to buy it.

Trends 195

Trends Social Media Authentication Instagram 195

Oktopost

DECEMBER 22, 2019

Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Oktopost specializes in social media management for B2B companies. You can always book a demo with Oktopost to see how their particular expertise can help transform your B2B marketing endeavors.

Tools 116

Tools B2B Sentiment Notification 116

Webbiquity SMM

MARCH 7, 2019

Its simple format makes it perfect for hosting competitions across multiple platforms, and it’s an easy way to grow your social following and drive event attendance. One idea is to run a limited prize draw to encourage users to buy an event ticket with the chance to win some swag. The possibilities are endless.

Eventful 145

Eventful Social Media Badge Hashtag 145

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. Businesses think that buying technology is a like buying a house. Notice how quickly we moved from hosting to cloud services?

B2B 80

B2B Case Study Mobile Data 80

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). WordPress Hosting SEO ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

NOVEMBER 17, 2022

The TV host and former Survivor cast member sets the scene with fresh baked cookies, Halloween decorations and more. . Customers are more likely to buy from brands that align with their personal values—it’s 74% more important to consumers than it was in 2021, according to data from The Sprout Social Index™. Promote an upcoming event.

Types 118

Types Instagram Brands Collaboration 118

Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Covid has been a huge transition for the B2B marketing world.

Construction 118

Construction Marketing Authentication B2B 118

Convince & Convert

JUNE 30, 2013

This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. What are your buying stages? Jay is the founder of [link] and host of the Social Pros podcast. Your prospective customers have TONS of questions they need to have answered before making a purchase.

FAQ 157

FAQ Content B2B Insurance 157

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. Host training sessions to deliver up best practices.

How To 62

How To B2B Training Survey 62

Sprout Social

APRIL 26, 2022

According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business. Looking for some must-follow B2B startup CEOs. Developing a clear plan that clearly illustrates your executives’ role, time commitment, goals and return is the first step to securing buy-in.

Strategy 87

Strategy How To Training ROI 87

Sprout Social

JANUARY 4, 2022

And Facebook Live allows brands to host live events, give a peak behind the scenes or engage in real time with their audiences. That said, if you’re dealing with resource limitations or struggling to get buy-in from your team, prioritizing Stories is likely to give you the biggest bang for your buck. We all have our preferences!

Statistics 142

Statistics Social Media Video Marketing 142

Convince & Convert

NOVEMBER 16, 2013

And Sirius Decisions’ research found that in B2B, a full 70% of the purchase decision has been made before a prospect ever contacts the company. It’s not as though B2B buyers ONLY buy B2B. Jay is the founder of [link] and host of the Social Pros podcast.

B2B 157

B2B Consultant Research Retail 157

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Sales: The ability to persuade others to buy a product or service. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

JUNE 22, 2021

Forty-seven percent of consumers say they’ll buy from brands that respond to customer questions in a timely manner over a competitor. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy. Key Stats: 756 million members worldwide.

Platform 119

Platform Social Media Tumblr Reddit 119

Twist Image

JULY 22, 2016

It's all right here: The Sophisticated Marketer's Podcast - Hosted by: Jason Miller - Featured Guest: Mitch Joel. b2b marketing. I was excited to be a guest on his first episode that was recorded out of his UK studio. We had a great time on the Podcast - I hope you have a great time listening in. advertising. augmented reality.

Video 40

Video Brands B2B ROI 40

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). For example, you can create an ultimate guide for buying X product, detail all the features you need to consider, compare products, and add affiliate links to those products. The shared or dedicated hosting plan ?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Twist Image

JUNE 9, 2011

More often than note it's a perception of what they think will be a buying trigger for their consumers. " On a B2B Blog that I was recently following, the answer was obvious. " On a B2B Blog that I was recently following, the answer was obvious. buying trigger. No offense to their highly successful company, but.

B2B 103

B2B Social Graph Publishing Widget 103

Pam Moore

SEPTEMBER 18, 2017

There seems to be a lot of buzz and excitement about your content, yet nobody is buying. ” I am hosting a FREE Live Training Webinar on Thursday, September 21st at 2pm et. The top 5 things you MUST know about your ideal customer so that you can create content that engages them to take action to BUY! It is not driving ROI.

Content 162

Content Training How To ROI 162

Convince & Convert

MAY 31, 2013

“You have to know beyond a shadow of a doubt those who buy and sell your products.” “You have to know beyond a shadow of a doubt, or in as much detail as possible, those who buy your products and those who sell your products.” Jay is the founder of [link] and host of the Social Pros podcast.

Case Study 132

Case Study ROI Social Media Team 132

Convince & Convert

MARCH 8, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Eric: Yeah.

Company 120

Company Instagram B2B Survey 120

Sprout Social

SEPTEMBER 30, 2022

Now, social media makes it easy to specifically target the kind of people most likely to buy from you. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We Astro loved hosting you all! ???.

Tips 133

Tips Authentication LinkedIn Groups 133

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Reddit could be a great place for you to host AMAs: “Ask Me Anything” threads popular on the platform. Every time Adam Mosseri posts a new video, social media managers everywhere buy an emotional support iced coffee. Show up how you do best.

Social Media 111

Social Media Strategy HootSuite Sentiment 111