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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Figure out where your prospective buys are looking, and be there. In early 2013, Google devalued general directory links for search rankings.

Directory 196
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Eight Tools to Grow on Instagram During the COVID-19 Outbreak

Webbiquity SMM

Any hashtag is a directory for a specific phrase, and every post containing it can be discovered in the search results for that hashtag. The key to getting more clicks is having relevant followers who are prospects to buy your products or services. Hashtagsforlikes. Hashtags are most effective when used strategically.

Instagram 159
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Web Presence Optimization, Reloaded

Webbiquity SMM

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. For businesses, it’s important to have a presence in key high-end directories, such as CompanyPond , LookupPage , Hotfrog , and AboutUs.org.

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Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]

Buffer Social

B2B marketing tactics on LinkedIn. S for subscribers and social retargeting – Most people arriving on your site won’t buy your products or services immediately, so you need to capture their details. Think about social media as a directory where you get access to hundreds of millions of people and details” – Ian Cleary.

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Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

She writes for an online resource that gives advice on topics including business insurance to small businesses and entrepreneurs for the leading B2B Directory , Business.com. [ Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

Marketing 162
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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

If you run a B2B corporate site, check out my other article about corporate B2B microdata. Once you have generated a sitemap, upload it to the home directory of your server and submit it through Google and Bing Webmaster Tools. I have put together a couple articles on this topic already. Noindex and Nofollow. Like this post?

NoFollow 198
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The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow. To my boss?

B2B 190