Jon Loomer

NOVEMBER 22, 2022

Consumers are looking to buy gifts. B2B isn’t ideal. But beyond that, consider that the increased competition right now is likely to lead to an increase in CPM. Keep a close eye on the CPM. jonloomer Two ways to check whether your Facebook ads CPMs are going up over time, leading to bad results. facebookads

CPM 188

CPM Discount Facebook Advertising 188

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 279

B2B Marketing Mobile CPM 279

Likeable

APRIL 13, 2021

Metrics like CPM, CPV, and CPC compete reasonably well. As of this moment, your buying options look like this: The auto-bids work. That rules out virtually all B2B conversion campaigns, and pretty much everything unless you’re pushing app downloads or something cheap, universally appealing, or currently trending.

Platform 95

Platform CPM CPC Advertising 95

ProBlogger

DECEMBER 3, 2012

The role of the media agency is to buy media space on behalf of advertisers. Many agencies are understaffed and often, the detailed planning and buying work falls on a junior. Call the agency reception and ask who manages the buying for the account. CPM: Cost per thousand impressions served. What does a media agency do?

CPM 41

CPM Proposal Price Press Release 41

Ignite Social Media

DECEMBER 18, 2020

Triller launched Crosshype, a product that the platform claims allows influencer marketing to be bought with guaranteed views and a calculable CPM. The app also allows influencers to post across multiple platforms, which the company says will make the CPM lower than any other influencer purchase to date.

CPM 161

CPM Brands Remix Influencer 161

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 198

Statistics Social Media B2B Marketing 198