Waxing UnLyrical
OCTOBER 5, 2011
I’m in B2B, not B2C. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” You see, many B2Bs have customers on the other side. You spend a lot of time calling on the business, trying to get them to buy your product. The B2B End Around. Guest post by Ken Mueller.
Waxing UnLyrical
APRIL 8, 2013
Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Waxing UnLyrical
AUGUST 2, 2018
Focus on the benefits of working with/buying from you. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Write like you talk. So, talk to your clients!
Waxing UnLyrical
MAY 4, 2016
Others may currently use humor, or be in industries which lend themselves to making customers laugh in order to engage with their brand and buy their product. What about B2B? The use of humor in B2C organizations and brands is much more common than in their B2B counterparts. Should I use humor if my company is B2C?
Waxing UnLyrical
DECEMBER 17, 2012
optimizing B2B v. I don’t often urge people to run out and buy a particular book, but this year, Lee’s book is one of three that I’ve been recommending for just that particular aerobic activity. ” In fact, do yourself a favor; buy two copies, one for yourself, and one to give away. B2C communications.
Waxing UnLyrical
NOVEMBER 8, 2011
People would still line up at midnight to buy the next amazing gadget that would change their life. For example, it costs only $14 to buy $1 of profits from Apple. Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn. There is, however, a huge danger with this strategy. The stock market hates surprises.
Expert insights. Personalized for you.
206 
Let's personalize your content