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Social network commerce and referrals: Rubbish in, rubbish out?

The Way of the Web

The networks included ranged from Facebook and Twitter to the likes of Foursquare, Scribd and Meetup. Or are finding that the brands they want to spend with currently just refer them to their traditional website, giving that extra click of delay and potential for a consumer to get distracted, have doubts, or just give up for some reason?