Buzz Marketing for Technology

JANUARY 19, 2010

I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. Stumble upon something good? Share it on StumbleUpon.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 64

Report Atlassian Brands Sentiment 64

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

B2B 190

B2B Social Media Comparison Discount 190

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 129

Strategy Brands Hubspot Survey 129

Webbiquity SMM

APRIL 4, 2023

So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all. Considering your brand / product and the message, what platform(s) logically fit? The post Three Reasons We Can’t Disconnect from Social Media appeared first on B2B Marketing Blog | Webbiquity.

Social Media 220

Social Media Reddit LinkedIn Research 220

Sprout Social

JANUARY 29, 2024

Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways. Many B2B companies build their social marketing strategy around LinkedIn. Retailers go all-in on Instagram and TikTok.

Social Media 109

Social Media Strategy Exercises Retail 109

Webbiquity SMM

JANUARY 24, 2023

While this platform has already played a huge role in social media trends over the last couple of years, brands will likely continue to utilize it for advertising purposes this year, despite serious security concerns. Above all, customers want to be able to communicate with the brand they’re interested in.

Advertising 238

Advertising Social Media Strategy Authentication 238

Jon Loomer

NOVEMBER 22, 2022

Some brands will be jumping into Facebook ads for the first time this year to increase sales. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. Look, if you’re an e-comm brand, this is your time of the year. B2B isn’t ideal. Who is This Bad For?

CPM 186

CPM Discount Facebook Advertising 186

Convince & Convert

DECEMBER 5, 2014

His first push was to get the brand active on Google Plus, where he felt there was a potential audience of marketers they just weren’t reaching on other platforms. Retailers saw $50.9 Social Pros Podcast b2b marketing content creation content marketing digital marketing social media Social Media Marketing Social Pros'

B2B 153

B2B Social Media Google Construction 153

Webbiquity SMM

JULY 9, 2012

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 189

B2B Case Study Telecommunications Study 189

Twist Image

JANUARY 4, 2017

Now - because of digital - all brands have the ability to develop and create real and functional tools for their consumers. The greater thought here, was that brands are in the nascent days of being able to create and sell digital products and services to better market themselves, and better connect themselves with consumers. .

Products 76

Products Brands Retail iPhone 76

Convince & Convert

DECEMBER 5, 2014

His first push was to get the brand active on Google Plus, where he felt there was a potential audience of marketers they just weren’t reaching on other platforms. Retailers saw $50.9 Social Pros Podcast b2b marketing content creation content marketing digital marketing social media Social Media Marketing Social Pros'

B2B 113

B2B Social Media Google Construction 113

Forbes Social Media

APRIL 10, 2019

Simultaneous with the introduction of Staples new logo and brand repositioning is news of its owner, Sycamore Partners, wanting to cash out. Now an overstored, dominantly B2B dominant player (with $5.3B of debt), it's likely that its next chapter will be decidedly different than the Staples we knew.

Retail 60

Retail B2B News Brands 60

Ignite Social Media

DECEMBER 9, 2019

Each year, Chief Marketer unveils an exclusive list of the top 200 brand engagement and experience agencies serving the United States. CM has more than 150,000 readers who rely on its content and live events to help them cut through the noise and find the solutions necessary to optimize their performance.

List 78

List RFP Social Media Marketing 78

Oktopost

MARCH 25, 2021

Listen to the Podcast: If you like what you’ve heard, be sure to stay up-to-date on all B2B marketing tips, tricks and trends by following the Oktopost Community on LinkedIn. And Subscribe to B2B Marketing Now for free on Apple Podcasts , Spotify or wherever you get your podcasts!

B2B 62

B2B Tourism Apple Sports 62

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. If not, this is a clear area where your brand can pull ahead.

Analysis 102

Analysis Sentiment Marketing How To 102

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Ten Great Brand Monitoring Tools. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116

Twist Image

AUGUST 12, 2016

Tell your brand story! Brands have been trying forever to tell a unique, powerful and emotive story. A brand that can connect its story (attributes, values, benefits, etc.) That's what every brand narrative should do. It's amazing how powerfully it speaks to both their B2C and B2B models at the exact same time.

Brands 40

Brands Startup Retail B2B 40

Koka Sexton

NOVEMBER 9, 2022

It can help you identify potential customers, build your brand awareness, and create customer loyalty. 3 Ways Brands Can Generate Incremental Revenue from their Existing Customers. In order to generate incremental revenue, brands need to understand their customer’s needs and wants. A/B testing.

Marketing 92

Marketing Tourism Loyalty Organization 92

Webbiquity SMM

JULY 9, 2012

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Hootsuite

APRIL 29, 2020

To start, build a list of relevant businesses and brands in your industry. This is one of the reasons it’s so important to understand what other brands in your niche are doing. To get you started, we compiled data from 300 brands to determine the most effective times to post on each social network. Decide how often to post.

Template 145

Template Templates Social Media Tools 145

Buzz Marketing for Technology

MARCH 20, 2013

Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. So, if you want your brand to be top-of-mind with the green-friendly, your website needs to follow a certain aesthetic—just like your products and physical locations.

Conversation 199

Conversation Hotels Retail Focus Group 199

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. You find traffic is coming from mid-level managers in retail at a relatively high volume. We will cover the top use cases for the tag and show you how to put each to use.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

Social Media Strategies Summit

FEBRUARY 18, 2021

In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. More Brands Will Go Live.

Trends 195

Trends Social Media Authentication Instagram 195

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Another common misconception is that brands don’t belong on TikTok. There’s a huge opportunity for brands and organizations of all shapes and sizes on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Firebelly

NOVEMBER 15, 2012

Incidentally, for the brand managers and agencies reading this — if your favorite company took two hours to answer the phone when you called, how would you feel about them? Are you monitoring your response times or even aware of people talking about your brand? Further, certain brands carry more status. The Oracle Debacle.

Social Media 241

Social Media Hotels Retail Airlines 241

Twist Image

APRIL 10, 2013

Primarily, I''m a big fan of retail and an enthusiast of the industry. I am fascinated with the changing landscape of retail and even more enthralled with the place of shopping malls in our culture (more on that here: Do Shopping Centers Have A Future? apple retail. brand evangelist. retail industry. apple retail.

Retail 104

Retail Apple B2B Instagram 104

Twist Image

AUGUST 20, 2013

Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. Sometimes, the only unifying quality is that they all represent the same brand. Are we still talking about the need for brands to embrace mobile marketing?

Marketing 109

Marketing Mobile B2B Apple 109

Hootsuite

AUGUST 8, 2022

Whether it’s Kakao ads, Kakao shopping, or customer care, let’s look at all of the things you can do to leverage your brand on the platform. With this tool, you can build a searchable hub for your brand. There are plenty of ways to advertise your brand on KakaoTalk, and they’re all worth your time. Update your clients.

Mobile 83

Mobile FAQ HootSuite Retail 83

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. How to master social media for retail and win more customers.

Twitter 102

Twitter Tourism Travel Education 102

The Social Media Incubator

APRIL 29, 2013

80 percent of social media users prefer to connect with brands through Facebook. 77 percent of B2C companies and 43 percent of B2B companies acquired new customers from Facebook. More people prefer Pinterest to Facebook when associating with retailers or brands. Among these include. Websites using the +1 button receive 3.5

Social Media 111

Social Media Statistics Marketing Retail 111

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 69

Exercises Metrics B2B Social Media 69

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. We want to hear from you, though.

Software 102

Software Industry Social Media Marketing 102

Sprout Social

MARCH 12, 2020

Social media monitoring means so much more than just keeping an eye on your brand’s mentions. It’s an immediately reactive strategy and enables you to hear all kinds of talk about your brand: reviews, product questions and even service complaints. Why brands need a social media monitoring strategy. Learn to listen .

Data 98

Data Skills Meme Social Media Management 98

agora pulse

NOVEMBER 4, 2020

Showing an ad featuring a dog in the Dog Owners subreddit is an excellent choice, as is showing B2B solutions in “small business,” rosacea-friendly makeup in “sensitive skin,” and budgeting software in a subreddit about becoming financially independent. increase in brand awareness and a 13.8%

Reddit 115

Reddit CPC CPM Cost 115