Writtent Blog

JUNE 5, 2013

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” How do you draw the attention of Climation’s target buyer personas , oil and gas engineers? B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Webbiquity SMM

APRIL 13, 2021

As of late March 2020, the iPhone app had been downloaded more than three million times. There’s no way (yet) for brands to build a presence there. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. Clubhouse is centered firmly on creators, not brands, at least for now.”

Apple 215

Apple Plaxo Microsoft Vimeo 215

Social Media Marketing

MARCH 1, 2010

Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S. Social Media Search – while some of the business-relevant information on social media sites can be found through general search engines, a great deal cannot. Tags: guest post study social media b2b corporate blogging.

B2B 159

B2B Study Social Media Small Business 159

Sprout Social

JULY 29, 2020

Figuring out how to use customer testimonials as part of your brand’s marketing process can boost credibility through social proof, improve your reputation and relationships with your customers, and improve your brand’s SEO and visibility. Better brand reputation. Improved SEO. How to get more reviews from customers.

Review 139

Review Case Study Reputation Study 139

Writtent Blog

APRIL 1, 2013

As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of the average B2B marketing budget is currently allocated towards custom content creation. Step #2: Carefully Source Brand Voices. Content marketing is hot.

Brands 108

Brands Content B2B Wireless 108

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Demand generation involves an array of techniques used to enhance the exposure of your brand. What Is Demand Generation? Demand generation means putting yourself first and foremost in front of an audience.

Comparison 145

Comparison SEO Curation Domain Name 145

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? If your digital content is not optimized, it will rank lower in search engine rankings, thus affecting your website traffic. This metric measures the number of visitors who found your website through a search engine result.

Metrics 191

Metrics Content Marketing ROI 191

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes.

Organization 101

Organization LinkedIn Strategy Social Media 101

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Video has been a buzzword in marketing for years, and today brands are using it to carve out devoted followings on social. 85% of social media users want more videos from brands. Stories offer a specific brand of immediacy and interaction.

Statistics 141

Statistics Social Media Video Marketing 141

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. 5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights. Why brands will lose if they ignore Google+ by iMedia Connection.

Google 216

Google Tips Bookmarklet SEO 216

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. Types of YouTube ads. When should you do this?

YouTube 145

YouTube Marketing Campaign Guidelines 145

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website. Social and Alternative Search Engines.

Tools 206

Tools Social Media Lithium Sysomos 206

Oktopost

FEBRUARY 1, 2024

Your business is unique, but do your brand assets reflect that? B2B buyers are bombarded with information daily, and only so many brands can stand out. When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Kikolani

JULY 5, 2013

12 Google Reader Alternatives to Consider – You still have until July 15th to download your Google Reader subscriptions and move them to an alternative RSS reader. How Much Bloggers Charge to Publish Sponsored Content – Most bloggers surveyed (60%) charge fees to work with brands or publish sponsored content.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Pam Moore

JULY 12, 2019

Are you sick and tired of spinning your digital marketing and social media wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Why brand storytelling is NOT all about YOU. Need help taking your brand to the next level? SoundCloud.

ROI 60

ROI Content Marketing Template 60

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Oktopost

SEPTEMBER 14, 2021

Until network engineers develop the capability to beam pure emotion directly into users’ brains, offering great content will reign as the best way to reach and engage with audiences. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy. How to Create Value-Driven Content for B2B.

B2B 131

B2B Content How To Statistics 131

Buzz Marketing for Technology

MAY 18, 2009

Take for example a car company – if you were browsing a new car on their website and then walked into a dealer to check it out – there was no way that the brand manager could know that or even judge the effectiveness of their web presence.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? Depending on your business and your goals, this action e.g. conversion can be anything from e-book download to product purchase. No wonder so many companies fail at it! Shares on a piece of content.

Content 104

Content How To Marketing Metrics 104

Convince & Convert

MARCH 27, 2012

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. There is only one thing that separates the content developed by a media company and content developed by brands like Intel , John Deere , or LEGO : How the money comes in.

Content 142

Content Consultant Marketing Price 142

Convince & Convert

MARCH 27, 2012

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. There is only one thing that separates the content developed by a media company and content developed by brands like Intel , John Deere , or LEGO : How the money comes in.

Content 130

Content Consultant Marketing Price 130

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 111

B2B Research Sentiment Marketing 111

Writtent Blog

FEBRUARY 14, 2014

Does Growth Hacking Actually Work for B2B Startups? You can pre-order your copy of Yongfook’s highly anticipated book today – or torture yourself by reading his fantastic free first chapter that’s ready for download. Growth Engineering.

Resources 111

Resources Startup Marketing Handbook 111

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Oktopost

APRIL 7, 2022

How can you take an individual completely unfamiliar with your brand and turn them into a paying customer? The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Step 1: Brand Awareness. How Social Media Integrates into the Sales Funnel.

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. Experienced content marketers don’t “do” search engine optimization. This includes all the indirect content creation and personal branding work that draws attention to the thought leadership of the agency. Bailey Gardiner is mostly blog-oriented too.

Content 129

Content Marketing Cost Metrics 129

Webbiquity SMM

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 71% of consumers say that CEO participation in social media leads to improved brand image. ( Earnest B2B ). Earnest B2B ). Earnest B2B ). MediaPost ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Hootsuite

MARCH 16, 2023

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Yes, Google owns 84% of the global search market, but Microsoft’s search engine comes in second with 9%. The search engines associated with Microsoft Advertising have a smaller audience segment.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Advance your skills in front-end engineering, Node.js, and beyond! Only nine of the 130 companies have more than 10,000 followers.

Company 149

Company Twitter Software System 149

Koka Sexton

DECEMBER 20, 2009

Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. The Essential Guide to Social Media From Brian Solis: Download this comprehensive PDF ebook that provides an executive guide to Social Media for PR, Customer Service, Product Development and Marketing.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. The Essential Guide to Social Media From Brian Solis: Download this comprehensive PDF ebook that provides an executive guide to Social Media for PR, Customer Service, Product Development and Marketing.

List 96

List Social Media Case Study Wiki 96

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Comment away!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Hootsuite

JUNE 27, 2022

That’s because the TikTok algorithm is a recommendation engine, designed to show you videos it thinks you’ll enjoy based on user interactions (like what videos you’ve watched or liked previously), categories you’ve marked as interesting, and more. Your brand can be embraced one minute and shunned the next. Declining organic reach?

B2B 97

B2B Trends Authentication Film 97

Sprout Social

JANUARY 30, 2020

Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Let’s break ’em down.

Strategy 97

Strategy Marketing Case Study How To 97

Buffer Social

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.  “My days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue-driving channels.”

Metrics 98

Metrics Content Marketing Newsletter 98

Buzz Marketing for Technology

JUNE 27, 2008

Personal Branding. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Find out more and download the paper today. Search Engine Watch. Mobile Messaging 2.0. Mobile Phones. New Realities. News Corporation. open source. Public Insight Journalism. Public Media. Wikinomics.

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SocialText News Sharepoint Web 2.0 100