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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. We also know the world of social listening is one that can make or break our brand’s reputation. Not so long ago, B2B Marketing was a domain of one-way announcements and sharing your opinion with the world.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). If they ever paid attention.

B2B 154
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

LinkedIn is, of course, the top social media platform for B2B marketers. And finally, despite the emphasis on tying content marketing to sales and revenue, the top three content marketing metrics tracked are pageviews (65.8%), email engagement (opens and clicks; 55.2%) and social media engagement (54.9%). Quantity still matters.

Research 257
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Union Metrics Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis. Union Metrics offers standard listening features like real-time mention monitoring, sentiment analysis, and insights like best times to post.

Tools 84
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Deciding which key metrics to analyze can be challenging with endless social data available. It’s not just about networking anymore.

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Top 10 Social Listening Tools

Oktopost

Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. Oktopost specializes in social media management for B2B companies. They’re used by some of the biggest internet brands around, including Google, Alibaba, and Spotify.

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21 best social media analytics tools

Unmetric

Their brand monitoring solution helps you to stay ahead of topics that are engaging with your audience. The tool offers a daily email update on the top line metrics of content that best resonated with your audience. The charts are also useful in helping you get a better understanding of your brand’s performance on social.

Analytics 125