Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. The answer is when they want to buy, of course.

B2B 88

B2B Marketing Paid Search Buy 88

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. In 2012, I wrote about a supply-chain management software company called Kinaxis. Put the Fun in Funnel Consider a comic book or coloring book. These conversations are something every B2B company can do. What drives customers in your space crazy?

Conversation 167

Conversation B2B Marketing GPS 167

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

agora pulse

JANUARY 22, 2021

Have you noticed that business profiles on Instagram can have new clickable buttons like “Book Appointment” or “Order Food” recently? Action buttons allow you to drive specific off-platform actions on-platform through the use of third-party tools like scheduling software or table management software.

Features 124

Features Instagram Hashtag Social Media Management 124

Social Media Strategies Summit

FEBRUARY 24, 2021

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. “Me too,” says the other. “I So you start selling coffee and brownies.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. Community management software can take your brand building to a new level. Jump ahead: What is Community Management Software? T hey provide: Features for monitoring conversations online.

Software 62

Software Communities Forums Hubspot 62

Waxing UnLyrical

JUNE 28, 2018

In the seminal book on influence Made to Stick , the authors performed a study that found that after a presentation, audience members were far more likely to recall the stories they heard than the statistics presented — by a factor of more than 12 to 1! In my new book , I examined a range of business stories — the good, the bad and the ugly.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But wait that’s not all!

B2B 177

B2B Hubspot Class Forums 177

Convince & Convert

JUNE 30, 2013

It was on the official book launch day , so that was a milestone to remember. This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. I was in St. Also memorable was a great question from the audience. So How Much Content Do I Need?

FAQ 155

FAQ Content B2B Insurance 155

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke. Will Facebook replace your B2B Marketing email system? Tweet This!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. Famed business book author and TED Talker, Simon Sinek , continues to gain fame for his one, simple (but seemingly hard to do) concept of: Start With Why.

B2B 80

B2B Case Study Mobile Data 80

Hootsuite

MAY 11, 2023

A tutorial on how to use a piece of technology or software Not everyone is a tech genius like you. For your less savvy viewers, create a tutorial to explain how they can use the piece of technology or software you’re reviewing. Show them all the goodies that come with it, and then explain how each item works.

YouTube 103

YouTube Video Film Sports 103

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Waxing UnLyrical

FEBRUARY 19, 2014

If an employer owns any hardware (like computers and mobile devices) or software (like an interoffice messaging or voicemail application) or the network you access the Internet through, it can monitor their employees’ use, including personal files and communications that pass through that system.

Social Media 240

Social Media Privacy Training Policies 240

Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. highlight to tweet) We can act like publishers all day long, but until we sell software, we’re not really creating a sustainable business. Jeff’s Book.

Content 60

Content B2B How To Energy 60

Oktopost

NOVEMBER 18, 2020

For sales leaders it’s crucial to understand the top challenges blocking the sales team from booking meetings, driving revenue, and hitting quota. Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google. alongside the interest.

Engagement 89

Engagement Social Media B2B Team 89

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. It is a cipher.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. It is a cipher.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

JULY 7, 2014

Addvocate is a leader in the fast-growing field of employee social enablement and advocacy software. The space is booked via smartphone app, and the door is also unlocked that way, using electronic locks. It’s a game-changer for B2B. GreenNurture.com Lesson.ly – The Easy Training Software These guys are on fire!

Startup 168

Startup Crowdsourcing Badge B2B 168

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. E-books, webinars and other lead magnets. This might include: Downloading an e-book. For example, someone that DMs you on Twitter to ask about pricing to speak to someone from sales is more qualified than, say, someone that downloaded an e-book on a whim.

Data 115

Data Marketing How To Collaboration 115

Convince & Convert

SEPTEMBER 5, 2017

Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses. Listen in to learn the crucial difference between “being interested” and “being interesting,” plus two simple questions that lead to deeper relationships.

Influencer 127

Influencer Social Media Statistics B2B 127

Convince & Convert

MARCH 30, 2015

Not only has he grown from a freelance graphic designer into the leader of one of the largest social media software companies in the world, but he can also flip a serious pancake. In fact, Pancake Labs (the name of Jim’s company) and ShortStack (the specific social media software), come from his ability to make three-dimensional pancakes.

Social Media 60

Social Media Software B2B Banking 60

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Aaron often shares his opinions on everything from software development to AI. Book a Demo The post The 2024 Guide to Social Media Strategy for Executives appeared first on Social Media Marketing & Management Dashboard.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

MARCH 1, 2016

My new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers launches today and I need your help. Why I Wrote This Book. There are hundreds of books on marketing disruption (4 from me), but Hug Your Haters is the first and only book about customer service disruption. Why the Book is Different.

Posterous 60

Posterous Case Study Buy Research 60

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Erik Qualman (new book “ Digital Leader ” – just published.

Social Media 121

Social Media eBook Mobile Data 121

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Did you use a social media management software tool to create that page or did you just build it on the fly? The RSS feed is: [link].

Company 120

Company Instagram B2B Survey 120

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. The software does the math, but it’s only as good as the set up. It’s the fault of businesspeople. Drive Social Media ROI with Content Marketing.

ROI 138

ROI Social Media Social CRM Survey 138

Razor Social

SEPTEMBER 20, 2018

So for example, if you are a B2B company selling SaaS (software as a service), you’ll typically have more than one multi-step funnels that may look something like this: A website visitor reads a blog post or a resource on your site. and then signs up for a free trial of your software. then clicks through to a product page.

Analytics 84

Analytics Google How To Report 84

Writtent Blog

APRIL 2, 2014

Kapost is a leading provider of content marketing software, and their free eBook is definitely worth your time, if for no other reason than it’s an actual marketing comic book. The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. Content: the Force that Moves the Buyer Down the Tunnel.

Resources 99

Resources Content Case Study eBook 99

Convince & Convert

SEPTEMBER 5, 2017

Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses. Listen in to learn the crucial difference between “being interested” and “being interesting,” plus two simple questions that lead to deeper relationships.

Influencer 60

Influencer Consultant Social Media Statistics 60

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more.

Instagram 52

Instagram Meme Tips Marketing 52

Convince & Convert

MARCH 25, 2012

I enjoy his books. Guy’s new e-book on Google + is doing well, and I admire him sticking to his guns and predicting that the pundits have prematurely written the platform’s obit). B2B or B2C. I don’t have a problem with Guy Kawasaki. His track record in business is substantial. We have friends in common.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

I enjoy his books. Guy’s new e-book on Google + is doing well, and I admire him sticking to his guns and predicting that the pundits have prematurely written the platform’s obit). B2B or B2C. I don’t have a problem with Guy Kawasaki. His track record in business is substantial. We have friends in common.

Social Media 165

Social Media Strategy Alltop ROI 165

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145