Convince & Convert
MAY 27, 2014
To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Put the Fun in Funnel Consider a comic book or coloring book.
Convince & Convert
FEBRUARY 3, 2011
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. friends). It Depends.
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Convince & Convert
SEPTEMBER 11, 2011
Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Number of Nielsen households among them?
Convince & Convert
NOVEMBER 17, 2015
According to Walker, by 2020 customer experience will be more important than even price for B2B buyers. Today, according to research I completed in conjunction with my new book, Hug Your Haters , among those expecting a response at all, 40% of customers who complain about businesses in social media expect to hear back within one hour.
Convince & Convert
JANUARY 19, 2015
Nielsen says that advertising from companies is trusted by 47% of global citizens. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. Further, content from employees is often more trusted than content from the organization itself.
Webbiquity SMM
JULY 22, 2014
You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. Maybe you have a story worth adding to a book I’m working on, or including in a speech. ” Guides to the Evolution of PR. The awesome Wendy Marx provides an entertaining and video-rich look at how the PR industry has changed over the past decade.
Convince & Convert
APRIL 6, 2010
Hogan Like Taxonomy / phone book reference here – search evolution in a nut shell RT @jaybaer.Social Content Ladder 5 Steps [link] [link] Mark J. Sharing this with my readers, very well laid out! link] Top ? How can I help you? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.
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