Oktopost

JUNE 2, 2022

Want to hear more from renowned B2B marketing leaders? This research can oftentimes support and inform product development and even influence a product roadmap. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat.

Products 125

Products Twitter Marketing Real Estate 125

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

The Realtime Report

JUNE 4, 2019

Here are some crucial tips for making the best of your hotel marketing strategies and seeing some real difference in the number of bookings. They’ll assume this appreciation and gratitude extends to all aspects of your business, and they’ll be more likely to book a stay! Use Facebook Bookings. Focus On The (Positive) Reviews.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Twist Image

JANUARY 23, 2011

Without a doubt one of the most commonly asked questions I get asked in both boardrooms and on stages all over the world is: "can Social Media work for the B2B industry?" " I feel so strongly that it can, that I considered writing my second book on that, exact, topic, but Paul Gillin and Eric Schwartzman beat me to the punch.

B2B 89

B2B Industry Social Media Advertising 89

Oktopost

DECEMBER 22, 2019

You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Oktopost specializes in social media management for B2B companies. Ten Great Brand Monitoring Tools. BuzzSumo. . Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Create resources like e-books and how-to guides to deliver value.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

OCTOBER 11, 2011

As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.” for high-value, high-involvement products) now start with search, and more than 90% of B2B purchase cycles begin online.

Findability 216

Findability B2B Directory SEO 216

Keyhole.co

FEBRUARY 29, 2024

For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Read online guides, blogs, and the best books on sales.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on. B2B Marketing Content: Lure or Lasso?

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on. B2B Marketing Content: Lure or Lasso?

Types 255

Types Content Case Study Press Release 255

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115

Review Social Media Social CRM Consultant 115

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x TikTok isn’t just for consumer brands, either: 13.9%

Questions 104

Questions Banking Insurance HootSuite 104

Waxing UnLyrical

DECEMBER 16, 2013

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

Storify 216

Storify Press Release Case Study Hashtag 216

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Audiense

SEPTEMBER 9, 2016

While it’s good to get the big influencers involved, a lot of them get free stuff all the time. "Don't just give free stuff to big influencers, remember the average Joe that brands don't notice." What’s The Main Key In B2B sales? Marketing B2B? "They're Why Use Social For B2B Selling?

Social Media 60

Social Media B2B Influencer Patterns 60

Keyhole.co

FEBRUARY 23, 2024

For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Read online guides, blogs, and the best books on sales.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

SEPTEMBER 5, 2017

Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses. How to Use Influencers to Amplify Social Media. Influencers are causing a marketing paradigm shift, and Heidi Sullivan and Todd Cameron can prove it. How to Use Content to Build Your Online Influence.

Influencer 127

Influencer Social Media Statistics B2B 127

Social Media Strategies Summit

FEBRUARY 24, 2021

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Influencers : Who are the most prominent accounts or authors talking about you?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Waxing UnLyrical

JUNE 28, 2018

In the seminal book on influence Made to Stick , the authors performed a study that found that after a presentation, audience members were far more likely to recall the stories they heard than the statistics presented — by a factor of more than 12 to 1! I’m often asked if storytelling is harder for B2B companies. Stories stick.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Twist Image

DECEMBER 29, 2013

Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers , was part of the recommended reading list. Gillen stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. b2b marketing. business book.

B2B 73

B2B Influencer Social Media Blogger 73

agora pulse

JANUARY 22, 2021

Have you noticed that business profiles on Instagram can have new clickable buttons like “Book Appointment” or “Order Food” recently? Sponsored content isn’t uncommon on Instagram, with brands partnering up with other brands or influencers to promote their product. Action Buttons. Branded Content Tags.

Features 124

Features Instagram Hashtag Social Media Management 124

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Build relationships.

Social Media 176

Social Media B2B Exercises Hubspot 176

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Many SEO agencies also provide free keyword searching tools worth looking at before defining or booking a guest post. Influencer sponsorships and paid advertising. Resource and tutorial pages. Slideshares.

Comparison 145

Comparison SEO Curation Domain Name 145

Audiense

MARCH 1, 2018

In Influencer Marketing this is even clearer. But if we define an audience with Audiense employees, understanding how that group is interconnected would identify Javier as an influencer. An Example. There’s simply no scalable way to tag everyone in niche situations like this one!

Data 94

Data Groups Groups B2B 94

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. “How dare a company try to put a number on influence!&# they shout.

Klout 159

Klout Nielsen Influencer Social CRM 159

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JULY 7, 2014

The space is booked via smartphone app, and the door is also unlocked that way, using electronic locks. It’s a game-changer for B2B. They gained 50 B2B clients in just one year, and are picking up momentum quickly. It’s incredibly slick. I’m in love with this idea. That’s Captora. Two reasons for that.

Startup 168

Startup Crowdsourcing Badge B2B 168

Convince & Convert

SEPTEMBER 5, 2017

Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses. How to Use Influencers to Amplify Social Media. Influencers are causing a marketing paradigm shift, and Heidi Sullivan and Todd Cameron can prove it. How to Use Content to Build Your Online Influence.

Influencer 60

Influencer Consultant Social Media Statistics 60

Convince & Convert

FEBRUARY 3, 2011

If you’re a business-to-business (B2B) company that has a long sales cycle with many conversations with prospects before they become customers, you can determine with relative ease whether that customer was influenced in some way by your social media efforts. What is measurable differs from company to company.

Nielsen 146

Nielsen Company Social Media Metrics 146

Convince & Convert

DECEMBER 10, 2015

” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. The future of distributing content responsibility across departments, influencing every stage of the buying cycle. Forecasting for the Future. How to keep 70% of your content from going unused.

Strategy 60

Strategy How To Marketing B2B 60

Twist Image

APRIL 9, 2014

How long should a business book be? How will this piece of content help the decision makers be influenced? Is our content the type of work that the industry influencers would pay attention to and share or is it closer to a de-jargonated press release? business book. Tags: b2b marketing. How long should a movie be?

Questions 102

Questions Content Press Release Findability 102

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

FEBRUARY 16, 2015

From a strategic relationship-building standpoint, he specifically reaches out to help those he has aligned (say, with a book launch), because the more he helps them out, the more his audience will embrace their philosophy and in turn understand what he’s about. It’s because that influence is directly tied to that community.

Apple 60

Apple Curation B2B Influencer 60

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Just leave a comment below about who influenced you and why and you could win. Who influenced you, and why? Alright, your turn.

Social Media 112

Social Media Strategy Influencer Education 112

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. If you’re looking for appointment, restaurant, or consultation bookings, add Book , Reserve , or Get Tickets action buttons to your Instagram or Facebook profiles. Add a link to your bio. Need some more ideas? Discount code.

Social Media 145

Social Media How To HootSuite Discount 145