Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce).

Klout 159

Klout Nielsen Influencer Social CRM 159

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. This is followed by customer opinions posted online at 66%.

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. For example, are you a kids toy brand in Atlanta that wants to target mommy bloggers living only in the state?

Influencer 60

Influencer Brands Marketing Authentication 60

Webbiquity SMM

JULY 22, 2014

Is blogger outreach still an effective PR strategy? You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. Guides to Influencer and Blogger Outreach. GroupHigh.com – The “Blogger Outreach” Multi-Tool by Justice Mitchell. The 10 best ways to pitch a blogger by ragan.com.

Press Release 217

Press Release Nielsen Blogger SEO 217

Mindjumpers

MARCH 28, 2012

According to an Accenture study of social media among B2B marketers, 31% of respondents said they need increased CEO conviction in order to make social media efforts more effective. At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter.

Study 272

Study Activities Social Media Nielsen 272

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. And much more. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

APRIL 6, 2010

Sharing this with my readers, very well laid out! link] Top ? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Brands 143

Brands Content Social Media Consultant 143