Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Write blog posts related to your industry.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

B2B 181

B2B Aggregage Trends Hubspot 181

Socialmedia.biz

NOVEMBER 15, 2020

To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. Before launching a B2B growth hacking strategy, you need management buy-in. This may involve a presentation explaining B2B growth hacking and how you intend to proceed. . Get management on board. Activation.

B2B 107

B2B Affiliate marketing Case Study Discount 107

Ignite Social Media

OCTOBER 1, 2018

A chatbot is a service, powered by rules, that you interact with via a chat interface such as Facebook Messenger, Slack, or a website widget. Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot.

B2B 119

B2B Examples Hubspot Widget 119

Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9%

B2B 263

B2B Social Networking Research Marketing 263

Webbiquity SMM

MAY 9, 2019

If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report.

B2B 130

B2B Committee Buy Process 130

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Facebook alone has seen more than a 50% increase in usage in recent weeks. Facebook alone has seen more than a 50% increase in usage in recent weeks.

B2B 111

B2B Content Marketing Syndication 111

Meltwater

MARCH 24, 2017

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of… Read More.

B2B 124

B2B Facebook How To Strategy 124

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257

Research Report Social Media CPM 257

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130

Brands Facebook Influencer Campaign 130

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. How does influencer marketing work in B2B? You might have already heard about the great potential that influencer marketing has in B2C, but how exactly does it work in B2B? With B2B influencer marketing, things are a little bit different.

B2B 59

B2B Influencer Marketing ROI 59

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers.

B2B 194

B2B Marketing Data Influencer 194

Waxing UnLyrical

OCTOBER 5, 2011

I’m in B2B, not B2C. Individuals who very well may be on LinkedIn, Facebook, and Twitter. They read blogs, they surf the web, and they send and receive emails. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” You see, many B2Bs have customers on the other side.

B2B 206

B2B Sports Flickr Retail 206

Webbiquity SMM

MARCH 22, 2018

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. Here’s how you can improve your sales and get ahead on Facebook. Facebook offers an incredibly large and diverse audience; you can’t write just any old content and expect to see results.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

B2B 190

B2B Social Media Case Study Study 190

Sociallyin Insider Blog

AUGUST 26, 2022

Whether you’re trying to determine what is most likely to bring in the most return on investment or you’re compiling a plan for the future, picking between LinkedIn ads VS Facebook ads can feel a little daunting.

LinkedIn 80

LinkedIn B2B Facebook Advertising 80

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Small local businesses should enable Facebook ratings and reviews immediately. You can also browse local companies with the top reviews on Facebook.

comScore 299

comScore Marketing Case Study Review 299

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Sure Facebook changes its platform every Tuesday but I mean something more like groundbreaking ideas using social. Share this on Facebook. Tweet This!

B2B 246

B2B Social Media Marketing StumbleUpon 246

Webbiquity SMM

MARCH 28, 2011

Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers.

B2B 190

B2B Social Media Comparison LinkedIn 190

The Realtime Report

AUGUST 17, 2012

Facebook: 955 million active users. Tumblr: 69 million blogs. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. via Twopcharts.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

B2B 206

B2B Social Media Radian6 Microblogging 206

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. The question is – What is the appropriate level of budget to support social media for a B2B company? I actually tried to tackle this question a few times on my blog before.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. As you may know already, blogging is a quantity game. Share this on Facebook. Creating Engagement. Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. What is often missing in B2B content marketing is a strategy. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important.

B2B 189

B2B Strategy Content Marketing 189

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

B2B 152

B2B Social Media Metrics Study 152

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Social connection: Facebook is about connecting and bonding; it is the only platform primarily associated with the ostensible purpose of “social” media.

Social Media 220

Social Media Reddit LinkedIn Research 220

Buzz Marketing for Technology

MARCH 18, 2010

All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Share this on Facebook. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Which media sources are relevant to your goals? Tweet This!

B2B 225

B2B Platform Social Media Marketing 225

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

B2B 206

B2B Social Media Marketing Sample 206

Webbiquity SMM

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Facebook Facts and Statistics. Facebook advertising reaches 2.18 As massive as Facebook is, it’s still growing by double-digit percentages, on average, year after year. and 38 million in the U.K.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Share this on Facebook. Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Tweet This! Share this on Reddit.

B2B 174

B2B Mobile Marketing Foursquare 174

Webbiquity SMM

NOVEMBER 8, 2010

Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers).

B2B 161

B2B Twitter Committee Technorati 161

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Where to Invest Social Ad Budgets. Their ad platform has also improved over the years.

Brands 176

Brands Facebook LinkedIn Influencer 176

Webbiquity SMM

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Two-thirds of Facebook users (66%) get news on the site.

Social Networking 223

Social Networking Tumblr Tips B2B 223