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Why a B2B Brand Is Experimenting With Snapchat

Authors: Jay Baer Caitlin Angeloff
Posted Under: Social Pros Podcast
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Hannah Tooker

LaneTerralever
Jay Baer

Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Caitlin Angeloff, Head of Global Social Strategy and Operations at DocuSign, joins the Social Pros Podcast to discuss leveraging social media engagement at every stage of the sales cycle to move audiences from spectators to customers.

Caitlin Angeloff - InstagramConnecting the Dots

Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. Through a combination of thoughtful audience targeting and advocate engagement, Caitlin gives her audience a peek into life at DocuSign while sharing the awesome convenience and widespread application of the product.
With a blog that receives 30,000 unique visits each month and an initial snap that got 20,000 views overnight, she is working proof of the success potential within B2B social.

In This Episode

  • How a cross-functional approach to identifying and utilizing internal subject matter experts can lead to empowerment and enablement of your brand
  • Why engaging social media at every stage of the sales cycle turns everybody into brand advocates
  • How door-to-door sales pitches lead to paid social media activities
  • Why you shouldn’t have conversations with everybody
  • Why one-size-fits-all channels are the past and data-driven social strategies are the way of the future

 

Quotes From This Episode

“When we think about the content that we’re pushing out there in social, we are thinking about the end audience and who we’re trying to reach.” —@caitlinangeloff
“I go door-to-door, and I provide a business case as a form of cookies for people to buy, in the form of a pixel pool.” —@caitlinangeloff

“You talk to different people about different things, and you should always back into it from the data.” —@caitlinangeloff

“Who cares desperately about what it is you have to say? Those are the ones you should be trying to reach.” —@caitlinangeloff
“We want to make sure that people, as they find out about us, they have everything at their fingertips to be successful from day one.” —@caitlinangeloff

Resources


See you next week!

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