Mindjumpers

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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. What is often missing in B2B content marketing is a strategy. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important.

B2B 189
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Social Media is Going Corporate [Infographic]

Mindjumpers

Blogging: an exception. Blogging is still businesses’ fourth favourite social media tool, but it is in decline. The share of companies with their own blogs has dropped from 50% in 2010 to 37% in 2011. Similar Posts: How Social Is B2B? Infographic]. The Role of Social Media in Sports [Infographic].

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Intel Museum of Me: Brilliant Example of Visual Marketing

Mindjumpers

Personally, I feel this is a really innovative way to create awareness about a product, which customers do not directly use and is more sort of B2B. It is a smart tactic by Intel to make end users a part of promotions, create a memory and ensure that they remember it.

Examples 187
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Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

Although the use of ‘new media’ like social networks, blogs, mobile channels and online games (all of which you cannot really call new anymore) has grown significantly since the 2009 edition of the report (an increase of 48%), it is and remains difficult for companies to deserve loyal followers. with 77% of the respondents.

Loyalty 205
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Roskilde Festival is on Foursquare

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

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Improve Organizational Efficiency via Social Media-Part II

Mindjumpers

The clients are also able to read the latest management blogs, status reports, and the decisions made on various client related meetings. They may even make continuous comments while the project is in progress, and thereby help to reduce usage of unnecessary resources. Leave a Reply Click here to cancel reply.

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The Corporate Social Media Summit 2011

Mindjumpers

To shortly get back to what the company works with, Useful Social Media also has a blog, writes white papers at the same time as they release podcasts and other content created by their conferences. In June 2011, they will be holding The Corporate Social Media Summit in both New York and San Francisco. The Corporate Social Media Summit 2011.