Jeff Esposito

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Content Marketing Trends for 2014

Jeff Esposito

In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Nevertheless, they realize that it’s worth the investment – 58% of B2B and 60% of B2C companies are increasing their content budgets over the next year. But how has it evolved? Image Viktor Hanacek.

Trends 37
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Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

I once blogged for a CEO because he said he didn’t have time for social media. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company. Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium. A bout Megan Jasin.

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Content Marketing Trends for 2014

Jeff Esposito

In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Nevertheless, they realize that it’s worth the investment – 58% of B2B and 60% of B2C companies are increasing their content budgets over the next year. But how has it evolved? Image Viktor Hanacek.

Trends 20
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Is Boston the worst city in America?

Jeff Esposito

In her blog post. Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market. She provides sales and business development services to agencies and companies who are utilizing social media strategies and tools, and will be launching a blog called “Rip Off The Roof&# in the near future.

Sports 54