B2B Banking LinkedIn Metrics 
Oktopost
MARCH 4, 2024
In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?
Oktopost
MAY 16, 2022
So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.
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Webbiquity SMM
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.
Waxing UnLyrical
JULY 11, 2016
Why: “There’s just no excuse these days for recording the number of impressions (potential eyeballs) and positioning them as a PR measurement win,” says Aly Saxe as she discusses why “real metrics guide our way to better results” with CEO and founder of LeadMD, Justin Gray. Image: William Iven via Unsplash, CC Zero.
Webbiquity SMM
APRIL 11, 2012
Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Eight companies have 50 or fewer followers. •
Waxing UnLyrical
APRIL 2, 2013
On how to undertake research that doesn’t break the bank, whereupon Sandra said something really smart, and important, about metrics in general: @ gleenyc Most important metrics don’t come frm the platforms – it’s not tweets, likes or follows that matter. It’s leads & sales.
Hootsuite
FEBRUARY 24, 2022
If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. LinkedIn: B2B-focused marketing campaigns and brand building. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge.
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