Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Offer consumable content …. Consumable content means a quick, fun message that is easy to engage with or respond to.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

SEPTEMBER 5, 2019

Adam Kraus, a digital marketer, forges the collision of data and creativity into effective B2B marketing solutions. For ideas to further improve your company’s internal communications, check out Imaginasium’s article How to Create an Effective Internal Communication Strategy & Plan with 13 Best Practices. Image via GDJ on pixabay , CC0.

Strategy 150

Strategy System B2B Organization 150

Waxing UnLyrical

MAY 4, 2016

What about B2B? The use of humor in B2C organizations and brands is much more common than in their B2B counterparts. When it comes to B2B marketing, many companies and the folks who run them may be reluctant to add humor as a component of their marketing mix. Should I use humor if my company is B2C? Again, it depends.

Marketing 100

Marketing B2B Meme Organization 100

Waxing UnLyrical

DECEMBER 4, 2018

Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing.

Influencer 193

Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Why: The new roles and responsibilities of the modern-day communicator can seem daunting.

B2B 100

B2B Consultant Collaboration Flickr 100

Waxing UnLyrical

APRIL 11, 2019

Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing.

CSR 200

CSR Real Estate Posterous Campaign 200

Waxing UnLyrical

AUGUST 4, 2014

How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Why: Nothing is as potent as a large, targeted, responsive email list of engaged followers. In this guest post for Jeff Bullas , Nate Desmond relays some ways digital tools can help you build a solid email list.

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

MAY 19, 2014

The Critical Role Of Emotions In B2B Purchasing. Why: Trust and reputation are directly related to the value of business relationships. J-P De Clerck explores four ways to regain trust.

Loyalty 182

Loyalty Consultant Flickr Compete 182

Waxing UnLyrical

SEPTEMBER 16, 2013

5 Metrics Every B2B Marketer Should Track. Client and Customer Referrals: Five Steps to Get Great Ones. Why: Referrals are a great way to generate leads. In this post for SpinSucks , Jeff Riddle covers the steps you can take to get started. Why: Tracking the correct metrics can make or break your lead generation program.

Consultant 186

Consultant Flickr Metrics Skills 186

Waxing UnLyrical

JULY 24, 2011

The challenge for selling B2B isn’t packaging (@rdempsey) , over at Erica Allison ‘s blog. Why: commonsense. I am already sick of Google+ , by Jen Zingsheim at Media Bullseye. Why: tell me you’re not secretly nodding your head.

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Klout Flickr Metrics B2B 165

Waxing UnLyrical

DECEMBER 7, 2011

He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment. Martin blogs at myPALETTE and is one of the hosts of the Inside PR podcast. My Wake Up Call.

B2B 242

B2B Social Media Applications Hosting 242

Waxing UnLyrical

MAY 29, 2012

He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. Manwich: A Case Study on Social Media Listening.

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Case Study Study Social Media Flickr 200

Waxing UnLyrical

AUGUST 24, 2015

From likes to leads: The new metrics for B2B social selling.

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Guest Post by Brandon Brown. And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest. Please let us know in the comments below! This is a big deal, because I’ve been trying to get Eric on as a guest forEVer, and he finally agreed.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

JULY 11, 2016

Why: “Rather than trying to use a silver bullet, B2B marketers need to take a holistic view of the buyer’s journey and apply the right marketing tactics (plural) to each phase of the journey,” writes Todd Ebert for Convince & Convert. Why Marketers Can’t Afford to Chase a Silver Bullet Strategy.

Report 100

Report Banking Metrics Loyalty 100

Waxing UnLyrical

MARCH 25, 2013

He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing. He has a CFO's view of marketing, bringing a dose of reality to the confusing world of jargon, spin, and hype.

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

MAY 27, 2011

Tip: I have many years of direct B2B sales experience. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. I had been given a test drive of Vocus which some of the applicants used. What were we seeking?

Brands 177

Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

JUNE 6, 2016

3 Ways a B2B Software Company Improved Its Integrated Communications. ’ but how are we going to achieve the change that we think is needed based on the research we’ve done,” says Lucy Muirhead as she explains the Century Foundation ‘s integrated communications strategy.

Case Study 100

Case Study Study Banking Campaign 100

Waxing UnLyrical

JUNE 28, 2018

I’m often asked if storytelling is harder for B2B companies. And though I did not work with them on their story, I admire how they make the customer the character and the brand the solution. With a few tweaks, this could be made more conversational.

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

OCTOBER 4, 2017

Branded content (I know this because I frequently write said branded content for a major B2B media brand). .” Want to hazard a guess at how “earned media” is making its living these days, Alan? “Stick to the sensibilities of third party validation over YouTube influencers.” ” JC, Alan.

Banking 109

Banking B2B YouTube Influencer 109

Waxing UnLyrical

DECEMBER 17, 2012

optimizing B2B v. The video is rather long (for me); it clocks in at around 11:36 minutes (including the intro/outtro), but I do think it will be well worth your time. Among others, Lee discusses: what constitutes an optimized state of mind, and which business functions need to be in that mindset. B2C communications.

Video 199

Video SEO Consultant B2B 199

Waxing UnLyrical

FEBRUARY 19, 2014

As I’ve explained in my book on B2B social media, “ Social Marketing to the Business Customer ,” successful branding via social media relies on empowering employees to speak on behalf of their employer in a way that is both authentic and conducive to building and maintaining long term customer relationships.

Social Media 240

Social Media Privacy Training Policies 240

Waxing UnLyrical

AUGUST 31, 2012

He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways.

Twitter 154

Twitter Flickr Klout Case Study 154

Waxing UnLyrical

DECEMBER 20, 2012

He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing. He has a CFO's view of marketing, bringing a dose of reality to the confusing world of jargon, spin, and hype.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

JULY 27, 2011

Mikinzie Stuart works at Peppercom specializing in digital communications for B2B and B2C clients. What’s the best or worst use of QR codes you’ve seen? Image: Robin M. Ashford via Flickr, CC 2.0. When she’s not tweeting from @Mikinzie about PR/marketing, social media and kittens, she manages her personal blog, PR Geek Speak.

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SMS Sample Samples Campaign 264

Waxing UnLyrical

AUGUST 14, 2013

Jeff Frankel is Vice President of Business Development and Marketing at docSTAR, a B2B software firm specializing in cloud content management and business process automation. If press agents can configure it as a means to accomplish CYA, then there’s opportunity for us all to leverage it effectively in one way or another.

Repository 203

Repository Press Release Data Process 203

Waxing UnLyrical

APRIL 11, 2011

He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Howie Goldfarb is President and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways.

Social Media 212

Social Media How To Hubspot Compete 212

Waxing UnLyrical

MAY 18, 2015

Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption,” writes Eric Wittlake for {grow}, as he explores what your business should be tracking when developing a thought leadership presence. So, how do you start building thought leadership in your organization?

Insurance 100

Insurance Consultant Reputation Industry 100

Waxing UnLyrical

NOVEMBER 8, 2011

He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Howie Goldfarb is President and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

JUNE 15, 2011

Whether your business is a B2B lead generation company , or a new-wave fashion company, humanizing can work in your favor. Your biggest fans want to embrace you;, all they want is to feel some love. They will be your evangelists.”. You should work to create friendships with your brand. People want to “feel some love,” give them love.

Brands 196

Brands Fashion B2B Communities 196

Waxing UnLyrical

OCTOBER 24, 2011

He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Howie Goldfarb is President and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. Working with a PR Pro: Third Time’s a Charm.

Flickr 163

Flickr Upcoming B2B Activities 163

Waxing UnLyrical

OCTOBER 21, 2016

23 , 5-6 pm, Expert Express on building B2B communities using the 7C Social PR Framework. 23 , Heidi Sullivan (Cision) & I are co-presenting at #PRSAICON on influencer marketing. 2:45-3:45 pm, White River H. Also on Sun., White River E.

Eventful 100

Eventful Conference Consultant Hosting 100

Waxing UnLyrical

MAY 11, 2016

In the B2B space for example, you can use media relations to generate leads for the sales team and shorten the sales cycle. However, just because you can’t pinpoint whether an article or opportunity results in sales does not mean your message was not received.

Automotive 100

Automotive Conference Influencer Campaign 100

Waxing UnLyrical

JUNE 2, 2011

He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Howie Goldfarb is President and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways.

How To 191

How To Vocus Blogger Meeting 191

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

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Class Creative Commons Postrank Conference 144

Waxing UnLyrical

DECEMBER 16, 2010

Mark as read Approve comment Ah, youre flattering me, Justin. :) Yes, I think all businesses are relationship businesses, which is one of the reason I feel a little at odds when people say theres a huge difference between B2B and B2C. As someone said the other day, all business is B2E, i.e. to "everyone," especially in this age of social.

Social Media 224

Social Media Class Creative Commons Flickr 224