Small Business Mavericks

OCTOBER 30, 2014

Service providers and B2B have similar needs. Every page, right where it’s easy to see with a link to email a question I can’t find on the FAQ page. Are you like me? Your customers are. We need to be able to use the site to get what we are interested in.

FAQ 119

FAQ Forums B2B Sites 119

Small Business Mavericks

SEPTEMBER 20, 2013

Another great source of content ideas is Twitter or Facebook if you are a B2C business (LinkedIn if you are B2B). The next time you write an article or blog post, answer a question you’ve heard from one of your customers. People will ask questions on social media that they may not ask in person or on the phone.

Content 112

Content Small Business B2B Review 112

Small Business Mavericks

AUGUST 12, 2014

Here are a couple of suggestions from the B2B article: aggregate data instead of identifying customers — make it clear that the name is not attached to the activity and be prepared to have an easily understood policy. I don’t see any reason to get on this bandwagon at all, and I see lot of reasons why it may be a risk for me.”

Privacy 93

Privacy Aggregator Data Analytics 93

Small Business Mavericks

SEPTEMBER 21, 2015

While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Here’s why. As of January of this year, content creation has the second largest share of digital marketing budgets. Search engine marketing has the largest share.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

APRIL 14, 2012

Here’s my rundown: Linkedin – currently the premier B2B site, and that’s where it will maintain it’s strength. How will these social media sites pan out over the next 12-18 months – I think they will further polarize.

Google 107

Google MySpace SEO Fashion 107

Small Business Mavericks

JANUARY 6, 2016

Twitter can be effective for both B2C and B2B businesses, but you have to have a strategy. If you are a business-to-consumer type of business, Facebook may be more effective for you. But if your primary target is other businesses, then LinkedIn could be more effective.

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

OCTOBER 14, 2011

LinkedIn – If you are a B2B business – and even some B2C niches – you’ll want to include a LinkedIn button. If you live in an area and you service a niche where tweeting content is done on a regular basis, then you’ll want to include a Twitter icon.

Delicious 87

Delicious Technorati Digg B2B 87

Small Business Mavericks

JUNE 3, 2014

.” When I asked the group in attendance to share their success stories with social media, the first two Chamber Members to volunteer their experience were marketing in the B2B space. Consider that myth officially busted for the group that attended last week!

Social Media 150

Social Media Hashtag B2B Groups 150