Mindjumpers

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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189
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2012 Social Media Marketing Industry Report

Mindjumpers

The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. In addition, it also highlights how B2B companies differ from B2Ccompanies and whether the size of a business has any bearing on results.

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Social Media Stats [Infographic]

Mindjumpers

General Social Media Statistics 2012: 30% of B2B marketers are spending million of dollars each year on social media marketing. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter. 55% of Twitter users access the platform via their mobile. Nearly 30% of these users are not tracking the impact of this marketing.

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Social Media is Going Corporate [Infographic]

Mindjumpers

Similar Posts: How Social Is B2B? Keeping a blog up to date does require a fair amount of time investment, but it offers a great opportunity for companies to display their ideas, discuss industry issues and establish their reputation or maybe to draw attention to other social media campaigns on other platforms. Infographic].

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How People & Businesses Are Using LinkedIn [infographic]

Mindjumpers

Take a look at the infographic here: Similar Posts: LinkedIn is the Login of Choice for B2B sites [infographic]. With more and more people also joining groups on the network, more members will start interacting and participating in discussions about products, brands etc. 8 Years With LinkedIn – Looking at the Growth [infographic].

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Intel Museum of Me: Brilliant Example of Visual Marketing

Mindjumpers

Personally, I feel this is a really innovative way to create awareness about a product, which customers do not directly use and is more sort of B2B. Example of user engagement. It is a smart tactic by Intel to make end users a part of promotions, create a memory and ensure that they remember it.

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The Corporate Social Media Summit 2011

Mindjumpers

B2C companies have experienced most success in the eyes of their peers, even though B2B companies are taking the adoption of social media equally as seriously as their B2C counterparts. . - The majority of companies are confident that they are measuring social media impact, yet they still feel there is work to be done. -